In this two-minute tongue-in-cheek comedy piece, Ryan Reynolds and Hugh Jackman produce commercials for each other’s drink brands–Reynolds’ Aviation Gin, and Jackman’s Laughing Man Coffee–thus signaling an end to their playful social media feud. The twist is that judging from his spot for Aviation Gin, Jackman didn’t know the feud was over.
Bryan Rowland of production company Escape Velocity Content directed the supposed Reynolds/Jackman truce film, which was written by Reynolds, Jackman and George Dewey.
Credits
Creative Ryan Reynolds, Hugh Jackman, George Dewey, writers; Kelly Girth, art director. Production Escape Velocity Content Bryan Rowland, director/DP/editor; Alec Eskander, producer
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
