Bryan Buckley of Hungry Man directed this spot featuring Conan O’Brien who describes himself as another celeb with too much time on his hands and “a lot of aggression.” Thus O’Brien unwinds by beating up people dressed as fantasy characters. We see him doing just that at a Comic-Con type of gathering, acknowledging that such behavior is illegal.
Thankfully O’Brien has found a substitute form of beating up fantasy characters with the new Lineage II Revolution video game he can play on his cell phone. Of course when he is beaten by another player of this game online, O’Brien proceeds to physically beat up the guy who vanquished him.
Credits
Client Netmarble/Lineage II Revolution Creative Conaco Jeff Ross, executive producer; Mike Sweeney, head writer. Production Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner, exec producer; Mino Jarjoura, exec producer/partner;Dan Duffy, Caleb Dewart, exec producers; Jacki Sextro, exec producer/head of production; Rick Jarjoura, producer; Mike O’Connor, production supervisor. Editorial Exile Edit Kirk Baxter, editor; Jennifer Locke, head of production; Remy Foxx, sr. producer. VFX/Post The Mill Anastasia Von Rohl, sr. producer
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More