Bryan Buckley of Hungry Man directed this spot featuring Conan O’Brien who describes himself as another celeb with too much time on his hands and “a lot of aggression.” Thus O’Brien unwinds by beating up people dressed as fantasy characters. We see him doing just that at a Comic-Con type of gathering, acknowledging that such behavior is illegal.
Thankfully O’Brien has found a substitute form of beating up fantasy characters with the new Lineage II Revolution video game he can play on his cell phone. Of course when he is beaten by another player of this game online, O’Brien proceeds to physically beat up the guy who vanquished him.
Credits
Client Netmarble/Lineage II Revolution Creative Conaco Jeff Ross, executive producer; Mike Sweeney, head writer. Production Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner, exec producer; Mino Jarjoura, exec producer/partner;Dan Duffy, Caleb Dewart, exec producers; Jacki Sextro, exec producer/head of production; Rick Jarjoura, producer; Mike O’Connor, production supervisor. Editorial Exile Edit Kirk Baxter, editor; Jennifer Locke, head of production; Remy Foxx, sr. producer. VFX/Post The Mill Anastasia Von Rohl, sr. producer
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
