Bryan Buckley of Hungry Man directed this spot featuring Conan O’Brien who describes himself as another celeb with too much time on his hands and “a lot of aggression.” Thus O’Brien unwinds by beating up people dressed as fantasy characters. We see him doing just that at a Comic-Con type of gathering, acknowledging that such behavior is illegal.
Thankfully O’Brien has found a substitute form of beating up fantasy characters with the new Lineage II Revolution video game he can play on his cell phone. Of course when he is beaten by another player of this game online, O’Brien proceeds to physically beat up the guy who vanquished him.
Credits
Client Netmarble/Lineage II Revolution Creative Conaco Jeff Ross, executive producer; Mike Sweeney, head writer. Production Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner, exec producer; Mino Jarjoura, exec producer/partner;Dan Duffy, Caleb Dewart, exec producers; Jacki Sextro, exec producer/head of production; Rick Jarjoura, producer; Mike O’Connor, production supervisor. Editorial Exile Edit Kirk Baxter, editor; Jennifer Locke, head of production; Remy Foxx, sr. producer. VFX/Post The Mill Anastasia Von Rohl, sr. producer
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
