Wednesday, December 13, 2017
You are here:

Bryan Buckley Directs Athletes At Rest For Gatorade, TBWA\Chiat\Day


Robert Goldrich
Monday, Mar. 21, 2016


Log in or register now!

Bryan Buckley directed this Gatorade campaign from TBWA\Chiat\Day which departs from the action-packed sports norm to underscore the importance of “Recover Time.” In this anthem spot, we see MLB star Bryce Harper napping, NBA player Paul George playing a video game, and NFL quarterback Cam Newton kicking back as they enjoy precious “recover” time, rejuvenating their minds and bodies so that they can perform at an optimum level come game time.

This “inaction” campaign unfolds to the tune of a docile version of the classic stadium rock song “We Are The Champions.” The high-energy tune is also in a “recovery” mode, sounding more like a mix of lullaby and elevator music.


Client Gatorade Agency TBWA\Chiat\Day Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, creative director; Ben Tolbert, Pierce Thiot, sr. art directors; Chris Juhas, Kathleen Swanson, Scott Cleveland, sr. copywriters; Guia Iacomin, Garrison Askew, executive producers. Production Hungry Man Bryan Buckley, director; Dan Duffy, managing director; Mini Jarjoura, exec producer; Craig Repass, producer. Editorial Cut+Run Jay Nelson, editor; Carr Schilling, exec producer; Amburr Farls, head of production. VFX The Mill Enca Kaul, exec producer; Ben Sposato, VFX producer; Jackson Rogers, coordinator; Bill Higgins, 2D lead artist; Chris Hunsberger, 2D artist; Bora Jurisic, 3D lead artist; Cory Cosper, Chris Goodrich, Ziye Lui, Sharlene Lin, Blake Sullivan, Steven Olsen, Jason Jansky, 3D artists; Greg Park, Cloare Carrellas, design; Adam Scott, colorist; Diane Valera, color producer. Music Beacon Street Studios Song: “We Are The Champions” Audio Lime Studios Loren Silber, mixer; Mark Nieto, assistant mixer; Susie Boyajan, exec producer.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Dec. 13, 2017

This holiday season, there's all manner of conflict at your local movie...

Wednesday, Dec. 13, 2017

Interpublic Group has named Kristen Cavallo to serve as CEO of The Martin...

Wednesday, Dec. 13, 2017

Integrated content studio Humble has signed Dutch director Ismael ten...

Wednesday, Dec. 13, 2017

Three Billboards Outside Ebbing, Missouri , topped the field of SAG Award...

Wednesday, Dec. 13, 2017

Matt who? NBC’s “Today” show was the most-watched morning program for the...

Tuesday, Dec. 12, 2017

The Cannes Lions International Festival of Creativity has announced that...

Recent SPW Releases

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Wednesday, Dec. 13, 2017


Wednesday, Dec. 13, 2017

National TeleConsultants (NTC), a leading media technology consulting,...

Wednesday, Dec. 13, 2017

The production partnership of CinemaStreet Pictures and director Ed Han...

Wednesday, Dec. 13, 2017

Nominees for the 24th Annual Screen Actors Guild Awards® for outstanding...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller GET OUT captured the most wins from the...