Now that NFL quarterback Peyton Manning is retired, he doesn’t have his gargantuan offensive linemen protecting his every move. He’s all alone. Exposed. Vulnerable. A 6’5’’, 230-pound porcelain doll. So OtterBox, a trusted brand in smartphone protection, decided to come to the rescue–in the form of its man-sized otter mascot named Ollie.
Just like rugged OtterBox cases, Ollie is unapologetically overprotective, always on high alert to keep Manning safe, including in this spot titled “Hikers” in which a guy gets a bit too close to the QB for a photograph. Clearly Ollie takes his job a bit too seriously.
Brigg Bloomquist of Bob Industries directed this spot and two others in the campaign from CP+B in Boulder, Colo.
The spots will stream across YouTube, Facebook, Yahoo fantasy sports and football sites, and air during the CBS Thursday Night Football digital pre-game shows as well as other places.
Credits
Client OtterBox Agency CP+B, Boulder, Colo. Ralph Watson, VP, chief creative officer; Tony Calcao, EVP, executive creative director; Jason Pierce, Mark St. Amant, creative directors; Ryan Contillo, Donny Brunner, associate creative directors; Sloan Schroeder, VP/director of content production; Alina Moeller, integrated producer; Shelby Hawkinson, jr. integrated producer. Production Bob Industries Brigg Bloomquist, director; Pablo Berron, DP; Max Fink, producer; Dana Eudaily, production supervisor; TK Knowles, John O’Grady, exec producers. Editorial PLUS Productions, Boulder Kevin Zimmerman, editor; Bryce Harvey, B. Stover, assistant editors; Lennon Barnica, editorial exec producer. Postproduction Method Studios Cara Lehr, exec producer; Julia Paskert, producer; Aiden Thomas, lead Flame artist; Louis Schachte, Emily Irvine, Jason Frank, support Flame artists; Norris Houk, animator. Sound Design/Audio Post Mix Mark Meyuhaus, audio engineer; Peter Lapinski, mix assistant; Michael Anastasi, sound designer; Kai Paquin, assistant sound designer; Susie Boyajan, mix exec producer; Kayla Phungglan, mix associate producer. Music Massive Music, Los Angeles Kiki McDaniel, exec producer; Tim Adams, Ben Einziger, creative directors. Telecine Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, sr. producer; Devin Reiter, VP/managing director.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
