Now that NFL quarterback Peyton Manning is retired, he doesn’t have his gargantuan offensive linemen protecting his every move. He’s all alone. Exposed. Vulnerable. A 6’5’’, 230-pound porcelain doll. So OtterBox, a trusted brand in smartphone protection, decided to come to the rescue–in the form of its man-sized otter mascot named Ollie.
Just like rugged OtterBox cases, Ollie is unapologetically overprotective, always on high alert to keep Manning safe, including in this spot titled “Hikers” in which a guy gets a bit too close to the QB for a photograph. Clearly Ollie takes his job a bit too seriously.
Brigg Bloomquist of Bob Industries directed this spot and two others in the campaign from CP+B in Boulder, Colo.
The spots will stream across YouTube, Facebook, Yahoo fantasy sports and football sites, and air during the CBS Thursday Night Football digital pre-game shows as well as other places.
Credits
Client OtterBox Agency CP+B, Boulder, Colo. Ralph Watson, VP, chief creative officer; Tony Calcao, EVP, executive creative director; Jason Pierce, Mark St. Amant, creative directors; Ryan Contillo, Donny Brunner, associate creative directors; Sloan Schroeder, VP/director of content production; Alina Moeller, integrated producer; Shelby Hawkinson, jr. integrated producer. Production Bob Industries Brigg Bloomquist, director; Pablo Berron, DP; Max Fink, producer; Dana Eudaily, production supervisor; TK Knowles, John O’Grady, exec producers. Editorial PLUS Productions, Boulder Kevin Zimmerman, editor; Bryce Harvey, B. Stover, assistant editors; Lennon Barnica, editorial exec producer. Postproduction Method Studios Cara Lehr, exec producer; Julia Paskert, producer; Aiden Thomas, lead Flame artist; Louis Schachte, Emily Irvine, Jason Frank, support Flame artists; Norris Houk, animator. Sound Design/Audio Post Mix Mark Meyuhaus, audio engineer; Peter Lapinski, mix assistant; Michael Anastasi, sound designer; Kai Paquin, assistant sound designer; Susie Boyajan, mix exec producer; Kayla Phungglan, mix associate producer. Music Massive Music, Los Angeles Kiki McDaniel, exec producer; Tim Adams, Ben Einziger, creative directors. Telecine Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, sr. producer; Devin Reiter, VP/managing director.
Iconic Agency was tasked with creating a global statement highlighting Oracle Red Bull Racing’s support of bringing a Formula 1 event back to Africa. The story follows F1 legend David Coulthard as he breaks into Johannesburg’s hallowed Kyalami racetrack to see if Red Bull’s RB7 car has what it takes. This four-minute heist story is part action-epic, part comedy and all thrills as Coulthard gets more than he bargained for when he finally gets the car on the track.
RSA Films’ Sam Coleman directed the film which was produced by Iconic Agency in collaboration with Patriot Films.
“South Africa is such a melting pot of diversity, we also wanted to celebrate our local culture and humor,” said Andrew Kirkby, executive creative director, Iconic Agency. “We turned to master storyteller Sam Coleman, whose narrative style really captures the nuances and heart of Johannesburg to create a proudly South African short film that appeals to a mainstream audience beyond motorsport. We have living legend race driver David Coulthard and also beloved South African comedian Jam Jam and national Gusheshe drifting champ Sam Sam.”
Coleman said, “The script read like an action movie. Helicopters, Formula 1 cars, a legendary F1 champion driver, but then also a healthy dose of unique South African culture and comedy all set in a city I love--Joburg. It was irresistible.”
