Tuesday, November 21, 2017
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Blink's Dougal Wilson Directs ID Fare For UK Channel 4 Out of Agency 4Creative

By

Robert Goldrich
Tuesday, Nov. 14, 2017

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Following on from their award winning Paralympics ad, 4creative and director Dougal Wilson of Blink Productions have teamed up once again, this time to create a brand new set of idents for Channel 4. 

In the films, Channel 4’s iconic blocks are brought to life as a friendly fallible giant. Shot across the UK, the films are a celebration of togetherness, diversity and youth. Wilson takes a refreshingly humorous and light-hearted approach to the channel’s new identity, making it impossible not to connect with them.

The giant’s mnemonic call pays homage to Channel 4’s original and iconic Lambie-Nairn ident, launched in 1982--and the music “Fourscore” was performed by Wilson himself.

Credits

Client Channel 4 UK Agency 4Creative Chris Bovill, John Allison, executive creative directors; Dan Watts, creative director; Shananne Lane, TV executive producer. Production Blink Productions Dougal Wilson director; Ewen Brown, producer; James Studholme, exec producer; Daniel Landin, DP; Andy Kelly, production designer. Editorial Final Cut Joe Guest, editor. Postproduction MPC Jean-Clement Soret, colorist.

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