With creative and direction by Greg Barnes of Black Dog Films, EELS’ ambitious new one-take music video stars Jon Hamm as an EELS fan who finds solace–and a talent for being completely oblivious–in the rock band’s new track as chaos unfolds around him. Barnes and the Black Dog team directed and produced the video–which was shot on 35mm in L.A.–remotely from London.
“It was an incredible experience directing such a talented cast in L.A.–albeit overnight and remotely from Black Dog HQ in London where our UK production team got all the pleasures of jet lag without the sun-tan,” said Barnes. ”In essence it’s a video made by a fan, starring fans, and with lots of nods and winks for the fans and I’m hugely thankful to the cast, crew and my Black Dog family on both sides of the pond.”
The video, which also features Love’s Mike Mitchell reprising his role from a previous EELS video, plays to the narrative of the feel-good hit of the feel-worst year.
Credits
Client EELS/Record Label Pias John Moule, commissioner. Production Black Dog Films Greg Barnes, director; Marz Miller, DP; Holly Wolfers, producer; Harry Morgan, production assistant; Martin Roker, Molly Bohas, exec producers; Stephan Bielecki, L.A. producer. Production Services Company Shaw Creative LLC Joseph Shaw, exec producer; Trevor Albair, production manager; Alli Dawe, production coordinator; Lauren Bates, 1st AD; Louis G. Massouras, 1st AC; Kymm Swank, 2nd AC; Juliana Rowlands, production designer; Nicola Rowlands, set decorator; Genna Moroni, choreographer; Sara Horowitz, stylist; Aysha Marcantonio, makeup. Edit & Sound Design Greg Barnes Postproduction Jonny Tully, colorist. Cast Jon Hamm, Mike Mitchell, Eric Edelstein, Caroline Bloom; Jude B. Lanston.
Each year, over 300,000 volunteers power the American Red Cross, responding to an average of 65,000 disasters nationwide. This holiday season, BBDO New York has launched a poignant American Red Cross campaign to increase donations for disaster relief while spotlighting the critical role volunteers play in their mission.
The centerpiece film in this campaign--"Shelter Mom" directed by Anthony Frattolillo via production company One Free Play--tells the story of a family seeking shelter after a devastating natural disaster.
In a powerful twist, the PSA reveals how dedicated and selfless American Red Cross volunteers really are--in this case a mother separated from her family while helping other families in a time of need. The closing message drives home the call to action: “They’re relying on her. We’re relying on you. Please Donate.”
Given all the recent events, this spot really hits home, especially for certain members of the creative and production team. Director Frattolillo and his family had to evacuate from the California forest fires in 2020 and spent time in a shelter. And BBDO New York creative director Greg Gertsner had to evacuate in 1999 during Hurricane Floyd as overflow from a raging nearby river reached his family home.
