“Rescue Me,” OneRepublic’s catchy new single, is out along with this music video directed by Christian Lamb of Black Dog Films. Lamb worked closely with OneRepublic lead vocalist Ryan Tedder and the band to create the video, centering around a young boy who digs deep to thwart an Orwellian-esque gang of BMX bullies. Filmed in Silverton, Ore, the video follows the fleeing boy (Cody Bingham) who makes his stand in spectacular fashion in a dance choreographed by Sherrie Silver (“This Is America”).
Lamb’s most recent work includes Michael Bublé’s NBC Special “bublé!”, Beyonce’s Formation tour and Childish Gambino’s This Is America Tour. A multi-faceted director and storyteller with roots in photography and cinematography, Lamb has a body of work that spans music videos, commercials, branded content, documentaries, webcasts and live TV broadcasts.
CreditsClient OneRepublic/Interscope Records Production Black Dog Films Christian Lamb, director; David Mitchell, Julia Ochsenreiter, executive producers; Holly Harding, producer; Mack Fisher, DP; Jade Harris, production designer; Sherrie Silver, choreographer; Krissie Torgerson, stylist. Editorial Jorge Sandoval, editor. VFX Greenlight
FOUR PAWS Teams With Catsnake, Animation Studio Bewilder To “Be Their Voice”
Global animal welfare organization FOUR PAWS has launched the “Be Their Voice” campaign. Partnering with specialist creative agency Catsnake and South African production and animation company Bewilder, the campaign sheds light on a cruel practice called live lamb cutting. The film aims to raise awareness and inspire international action, urging fashion brands and policymakers to ban this inhumane practice by 2030.
The stop-motion “Be Their Voice” film follows a PhD student, Jesse, as he tries to perfect his sheep translation software with the help of a young sheep called Sunny. The initially heartwarming story takes an unsettling turn as Sunny discovers what is soon to happen to her on the farm.
Catsnake felt that the best way to capture the true horror of live lamb cutting was to focus on storytelling that would engage the audience emotionally. Catsnake creative director Rowena Wyles said, “A lot of animal rights campaigns rely on sharing shocking visuals of cruelty, but we know that tends to stop a wider audience from engaging with the issue. Instead, we wanted to draw people in with humor and heart before delivering the shocking truth of the practice.”
Working collaboratively with Bewilder, the film was brought to life with a mixed-media approach; recreating the look and feel of stop-motion with the flexibility of 3D animation. The sets, props and lighting were all made in Bewilder’s in-house studio, and the 3D characters were placed in afterwards.
Ruan Vermeulen, creative director at Bewilder, explained the process: “We built a ‘realistic’ miniature farm setting with stylized and lovable CGI characters. Combining a vast range of skill sets, with a multitalented creative team, our goal was to create an animation... Read More