“Rescue Me,” OneRepublic’s catchy new single, is out along with this music video directed by Christian Lamb of Black Dog Films. Lamb worked closely with OneRepublic lead vocalist Ryan Tedder and the band to create the video, centering around a young boy who digs deep to thwart an Orwellian-esque gang of BMX bullies. Filmed in Silverton, Ore, the video follows the fleeing boy (Cody Bingham) who makes his stand in spectacular fashion in a dance choreographed by Sherrie Silver (“This Is America”).
Lamb’s most recent work includes Michael Bublé’s NBC Special “bublé!”, Beyonce’s Formation tour and Childish Gambino’s This Is America Tour. A multi-faceted director and storyteller with roots in photography and cinematography, Lamb has a body of work that spans music videos, commercials, branded content, documentaries, webcasts and live TV broadcasts.
Credits
Client OneRepublic/Interscope Records Production Black Dog Films Christian Lamb, director; David Mitchell, Julia Ochsenreiter, executive producers; Holly Harding, producer; Mack Fisher, DP; Jade Harris, production designer; Sherrie Silver, choreographer; Krissie Torgerson, stylist. Editorial Jorge Sandoval, editor. VFX Greenlight
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
