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Biscuit Director Isaiah Seret, CP+B Go "On The Run" For Infiniti 

By

Robert Goldrich
Monday, Jul. 17, 2017

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When people think of a 3-row family SUV, they don’t typically think about performance. They also don’t think about high-speed chase scenes with a handsome hero behind the wheel seemingly looking to elude pursuers which include a helicopter--but that’s exactly what agency CP+B created in its newest spot for the Infiniti QX60. In the commercial, we find our hero racing his Infiniti QX60 through the city, clearly on a mission. That mission: to deliver his three kids to a marathon viewing area to cheer on their mom who is in a race of her own.

Isaiah Seret of Biscuit Filmworks directed “On The Run” for CP+B.

Credits

Client Infiniti Agency CP+B Ralph Watson, VP, chief creative officer; Adam Chasnow, VP/executive creative director;  David Swartz, VP/executive director of art direction & design; Bryan Karr, Doug Kohnen, associate creative directors; Martha Murphy, copywriter; Sloan Schroeder, VP/director of integrated production; Marco Vidalis, integrated producer; Lauren Wheaton, content supervisor; Samantha Calvert, content manager. Production Biscuit Filmworks Isaiah Seret, director; Rick Jarjoura, exec producer; Andrew Travelstead, producer; Claudio Miranda, DP. Editorial Cut+Run, Santa Monica, Calif. Frank Effron, editor; Luc Giddens, assistant editor;  Emilie Talermo, producer. Post Company 3 LA Sean Coleman, colorist. VFX Method Studios, Santa Monica Wensen Ho, lead Flame artist. Music JSM Music Joel Simon, CCO/CEO. Sound Design/Audio Post Lime Studios + LSD L.A. Rohan Young, mix engineer.

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