Tuesday, November 20, 2018
You are here:

The Best Work You May Never See: Zulu Alpha Kilo Shares Shelly's Story For Uber, MADD Canada

By

Robert Goldrich
Friday, Jan. 12, 2018

1508 views

Log in or register now!

Back in November, Uber Canada, in partnership with MADD Canada, launched a joint fundraising and awareness campaign to remind Canadians of the consequences of impaired driving. The partnership campaign kicked off with a public service announcement delivering the message that no mom should have motherhood taken away and if you’re impaired, to request a safe ride home.

Following up on that initial PSA, now Uber wanted to personally bring the message directly to Canadians. On a cold night in Toronto, Uber Canada offered rides home to bar patrons who were greeted by Shelly. As an Uber driver and mother of three, Shelly shared her personal story of loss that was a result of an impaired driving crash, and thanked riders for finding a safe ride home.

“We felt this powerful message needed a powerful spokesperson. As a mom who’s been affected profoundly by drunk driving, Shelly understands the importance of providing a safe ride home,” said Zak Mroueh, CCO and founder of Zulu Alpha Kilo.

Jessica Edwards of Zulubot directed this short which tells Shelly’s story. The short is being shared on social media by Uber and MADD Canada.

Credits

Client Uber Canada/MADD Canada Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Charline Fauche-Simon, Andrea Romanelli, art directors; Angeline Parsons, Jon Taylor, writers; Jaclyn Garfinkle, Pam Portsmouth, producer; Heather Siegel, strategic planner. Production Zulubot Jessica Edwards, director; Marc Milliard, line producer; Devon Burns, DP. Post/Editing Zulubot Jay Baker, editor, compositor/online. Color RedLab Jason Zukoski, colorist. Audio Post Zulubot Dino Cuzzolino, engineer; Jolette Samuel, producer.

Genre: 
Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74778/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74778/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74778/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74778/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Nov. 20, 2018

The Producers Guild of America (PGA) unveiled its 2019 Documentary Motion...

Tuesday, Nov. 20, 2018

Many young boys grow up with superheroes adorning their walls. Jonah Hill...

Tuesday, Nov. 20, 2018

In a battle between the internet and John C. Reilly, who among us wouldn't...

Tuesday, Nov. 20, 2018

FCB Health Network earned distinction as Global Healthcare Network of the...

Tuesday, Nov. 20, 2018

In national voting completed on Monday (11/19), affected members of SAG-...

Monday, Nov. 19, 2018

Grey New York has expanded its creative leadership team with the hiring of...

Recent SPW Releases

Monday, Nov. 19, 2018

Jon M. Chu, known for his visually stunning blockbuster films including...

Monday, Nov. 19, 2018

Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut in...

Friday, Nov. 16, 2018

Sound Lounge is expanding its Film + Television division, which provides...

Friday, Nov. 16, 2018

Creative boutique Chapter Four recently applied its expertise in spatial...

Friday, Nov. 16, 2018

Box office hit, Venom , from Columbia Pictures, was among the first films...

MySHOOT Profiles

Cinematographer, Director
Cinematographer, Director

Visual Effects and Animation

MySHOOT Company Profiles

Top