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The Best Work You May Never See: Zulu Alpha Kilo Creates "Dogumentary" For Interac 


Robert Goldrich
Tuesday, Apr. 12, 2016


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To illustrate the downsides of credit, Toronto ad agency Zulu Alpha Kilo and its production arm zulubot created Pets with Credit, a two-minute “dogumentary” that follows the life of Max, an eight-year old Australian Shepherd who struggled with the effects of credit card debt, amassed by incessant purchasing of doggie toys and other indulgences.

The short follows the life of Max throughout his journey into and out of debt. Through a tongue in cheek lens, the film explores the serious consequences of racking up debt, including depression, lethargy  and even a decreased sex drive. It closes with the positive effects of being on a path to credit redemption.  From a finance author to a psychologist through to a veterinarian, real experts were used in the film.

Directed by zulubot’s Sean Wainsteim, the film is part of an ongoing campaign encouraging Canadians to use their own money with Interac Debit, a Zulu Alpha Kilo client. The short is gaining exposure through digital and social channels. And movie-style posters for the “dogumentary” will run in Cineplex theatres across Canada. 

Media Experts was the media partner agency. French creative for the Quebec marketplace was handled by TANK.


Client Interac Association Agency Zulu Alpha Kilo, Toronto Zak Mroueh, chief creative officer; Fiorella Martinez, art director; Jacob Pacey, writer; Tara Cochrane, Tara Handley, producer; Emma Brooks, strategic planner. Production zulubot Sean Wainsteim, director; Shaam Makan, exec producer; Marc Juliar, line producer; Jackson Parrell, DP. Editorial zulubot Jay Baker, editor. Postproduction Alter Ego Cem Ozkilicci, colorist. Compositing/Online Alter Ego (conform); zulubot (supers/logos) Audio Post/Music Eggplant Adam Dameline, audio director; Nicola Treadgold, producer; Lindsay Fry, production coordinator; Brad Tigwell, engineer. Casting Powerhouse Casting Andrew Hayes, Tristan Abraham, casting directors

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