This hero film from agency VCCP in London humorously depicts the familiar situation of rallying up your friends to order a Domino’s pizza. The opening scene begins with a young man staring dramatically off into the distance. He unexpectedly proceeds to yodel “DOMIN-OH-HOO-HOO,” translated to the words “Domino’s round mine?” It cuts to two of his friends, fixed on a video game, having heard the rallying call and responding that they would both in fact love a pizza, of the Pepperoni Passion variation. The final yodeler, a mechanic in the middle of a shift at his garage, declares an extensive list of demands in a similar yodeling fashion, from the specific size, base type to choice of toppings and sides. The young man’s face expresses a look that suggests that this isn’t his first rodeo; he prompts the mechanic to say “please,” to which he obliges. The final scene shows all four friends looking extremely content and about their Domino’s feast.
As people in the U.K. start to get back together again as pandemic restrictions loosen, this Domino’s spot introduces a group ordering app to get the pizza just how they like it.
Sam Hibbard of production house Somesuch directed this spot. A yodeling expert and teacher from Germany coached the actors on their performances ensuring they hit all the right notes.
David Masterman, creative director at VCCP, said, “How to cut through in a world where everyone is talking about reunions? We yodel. Domino’s has always brought people together, but after the year we’ve all been through, it means so much more. At long last, it’s time to put out the call.”
The campaign will run for a period of six months in the U.K. and Republic of Ireland and will roll out across multiple formats. The hero spot will run on TV and digital video, with cut downs on YouTube and Domino’s social media channels.
CreditsClient Domino’s UK Agency VCCP David Masterman, creative director; Elias Torres, Daniel Glover James, associate creative directors; Aymeric Gauvain, sr. creative producer; Helen Brownlie, TV producer; Lee Bodell, sr. designer; Ali Augur, head of art; Paul Craig artworker; Scott Mitchell, studio manager. Production Company Somesuch Sam Hibbard, director; Scott O’Donnell, exec producer; David Procter, DP; Lucy Gossage, producer. Editorial Trim Matt Newman, editor. Postproduction The Mill Kim Bryde, post producer; James Bamford, colorist. Audio Post Wave Jack Sedgwick, sound engineer.
FOUR PAWS Teams With Catsnake, Animation Studio Bewilder To “Be Their Voice”
Global animal welfare organization FOUR PAWS has launched the “Be Their Voice” campaign. Partnering with specialist creative agency Catsnake and South African production and animation company Bewilder, the campaign sheds light on a cruel practice called live lamb cutting. The film aims to raise awareness and inspire international action, urging fashion brands and policymakers to ban this inhumane practice by 2030.
The stop-motion “Be Their Voice” film follows a PhD student, Jesse, as he tries to perfect his sheep translation software with the help of a young sheep called Sunny. The initially heartwarming story takes an unsettling turn as Sunny discovers what is soon to happen to her on the farm.
Catsnake felt that the best way to capture the true horror of live lamb cutting was to focus on storytelling that would engage the audience emotionally. Catsnake creative director Rowena Wyles said, “A lot of animal rights campaigns rely on sharing shocking visuals of cruelty, but we know that tends to stop a wider audience from engaging with the issue. Instead, we wanted to draw people in with humor and heart before delivering the shocking truth of the practice.”
Working collaboratively with Bewilder, the film was brought to life with a mixed-media approach; recreating the look and feel of stop-motion with the flexibility of 3D animation. The sets, props and lighting were all made in Bewilder’s in-house studio, and the 3D characters were placed in afterwards.
Ruan Vermeulen, creative director at Bewilder, explained the process: “We built a ‘realistic’ miniature farm setting with stylized and lovable CGI characters. Combining a vast range of skill sets, with a multitalented creative team, our goal was to create an animation... Read More