The latest installment in adam&eveDDB, London’s campaign for Halifax Bank stars Lady Penelope and her long suffering butler, Parker–puppet characters from the Thunderbirds stop motion animation series.
Chauffeuring Lady Penelope about in her limousine, Parker asks if he can make a quick stop at a Halifax branch. He goes into the branch with a letter and is amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw.
When asked by a bank employee what he’ll spend the money on, Parker thinks hard. Then we see him on a beach, cocktail in hand, while his boss Lady Penelope, is back at the mansion ringing the bell for attention with him nowhere to be seen!
The :40 is airing on British television.
Dom&Nic of Outsider directed, with puppetry from Century 21 Films and VFX/design provided by The Mill.
Credits
Client Halifax Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Tollett, group executive creative director; Catherine Cullen, TV producer; Jonathan John, copywriter; David Mackersey, art director; David Golding, chief strategy officer. Production Outsider Dom&Nic, directors; John Madsen, producer; Steve Elgar, production manager; Alex Barber, DP; Stephen La Riviere, Thunderbirds consultant Puppetry Century 21 Films LTD Andrew T. Smith, Geraldine Donaldson, Richard Gregory, Elliot Pavelin, Toby Chamberlain, Hilton Fitzsimmons, puppeteers. Editorial Final Cut Struan Clay, editor; Frankie Elster, producer. VFX & Design The Mill Alex Fitzgerald, exec producer; Kirsty Ratcliffe, producer; Neil Davies, shoot supervisor/executive creative director; Fergal Hendrick, 2D lead artist; Jonathan Wood, shoot supervisor/3D lead artist; Alex Hammond, 3D lead artist; John Thornton, Gavin Marler, Nick Sze, Federico Ghetta, Zoe Cosh, James MacLachlan, Olivia O’Neil, Jose Caballero, Greg Spencer, Rebecca Clay, Adam Maynard, George Rockliffe, David Wishart, Richard Payne, Dan Adams, Gary Driver, Georgina Ford, Richard De Carteret, Sal Wilson, 2D artists; Ashley Tilley, Giacomo Cavalletti, Sergio Xisto, Hitesh Patel, Peter Agg, Will Burdett, Matthew Kavanagh, Jasmine Ghoreishi, Tom Hales, Alberto Lara, Alain Thay, Adam Droy, Finlay Crowther, Arnau Gilabert, Joshua Barlow, Roberto Costas Fernandez, Andrew Bartholomew, 3D artists; Rainer Stolle, German Casado, Jiyoung Lee, matte painting; Aurelien Ronceray, art department. Color The Mill David “Luddy” Ludlam, colorist; Thomas Mangham, Brendan Buckingham, color assist. Audio 750mph Sam Ashwell, engineer.
To mark Prudential’s 150th anniversary, McCann New York is kicking off the new year welcoming Generation Beta with “The Beta Baby Bonus,” offering every baby born in the U.S. on January 1st $150, which could potentially grow to $100,000 when they retire. The work is also launching with a new study, in partnership with McCann’s Truth Central, called “Generation Beta: Redefining Life, Longevity, and Retirement”.
The study found that people predict this new generation will have vastly different lives than today, with 86% of people believing Generation Beta will have jobs that haven’t even been invented yet. Generation Beta is also predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives--with half of adults believing that cancer will be cured by Generation Beta. Crucially, when it comes to retirement, people see the value of starting early. Eighty percent of prospective Generation Beta parents agree that in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for my retirement.”
The campaign launches with this “Generations” film--directed by Chris Smith via production house SMUGGLER--which interviews Boomers, Gen X, Millennials and Gen Z on what defines their generation. With every generation known for something, Generation Beta has many unique advantages as it begins to take shape.
Shayne Millington, chief creative officer, McCann New York, said, “It’s not every day a new generation is born. So we needed to made the most of a once-in-a-generation event. We’re beyond proud to be able to launch... Read More
