The latest installment in adam&eveDDB, London’s campaign for Halifax Bank stars Lady Penelope and her long suffering butler, Parker–puppet characters from the Thunderbirds stop motion animation series.
Chauffeuring Lady Penelope about in her limousine, Parker asks if he can make a quick stop at a Halifax branch. He goes into the branch with a letter and is amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw.
When asked by a bank employee what he’ll spend the money on, Parker thinks hard. Then we see him on a beach, cocktail in hand, while his boss Lady Penelope, is back at the mansion ringing the bell for attention with him nowhere to be seen!
The :40 is airing on British television.
Dom&Nic of Outsider directed, with puppetry from Century 21 Films and VFX/design provided by The Mill.
Credits
Client Halifax Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Tollett, group executive creative director; Catherine Cullen, TV producer; Jonathan John, copywriter; David Mackersey, art director; David Golding, chief strategy officer. Production Outsider Dom&Nic, directors; John Madsen, producer; Steve Elgar, production manager; Alex Barber, DP; Stephen La Riviere, Thunderbirds consultant Puppetry Century 21 Films LTD Andrew T. Smith, Geraldine Donaldson, Richard Gregory, Elliot Pavelin, Toby Chamberlain, Hilton Fitzsimmons, puppeteers. Editorial Final Cut Struan Clay, editor; Frankie Elster, producer. VFX & Design The Mill Alex Fitzgerald, exec producer; Kirsty Ratcliffe, producer; Neil Davies, shoot supervisor/executive creative director; Fergal Hendrick, 2D lead artist; Jonathan Wood, shoot supervisor/3D lead artist; Alex Hammond, 3D lead artist; John Thornton, Gavin Marler, Nick Sze, Federico Ghetta, Zoe Cosh, James MacLachlan, Olivia O’Neil, Jose Caballero, Greg Spencer, Rebecca Clay, Adam Maynard, George Rockliffe, David Wishart, Richard Payne, Dan Adams, Gary Driver, Georgina Ford, Richard De Carteret, Sal Wilson, 2D artists; Ashley Tilley, Giacomo Cavalletti, Sergio Xisto, Hitesh Patel, Peter Agg, Will Burdett, Matthew Kavanagh, Jasmine Ghoreishi, Tom Hales, Alberto Lara, Alain Thay, Adam Droy, Finlay Crowther, Arnau Gilabert, Joshua Barlow, Roberto Costas Fernandez, Andrew Bartholomew, 3D artists; Rainer Stolle, German Casado, Jiyoung Lee, matte painting; Aurelien Ronceray, art department. Color The Mill David “Luddy” Ludlam, colorist; Thomas Mangham, Brendan Buckingham, color assist. Audio 750mph Sam Ashwell, engineer.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
