Sunday, February 18, 2018
You are here:

The Best Work You May Never See: SSVP's "B.E.N." From CLM BBDO, Paris


Robert Goldrich
Tuesday, Oct. 11, 2016


Log in or register now!

This short introduces us to Claudine, an elderly lady who spends her time with B.E.N., a companion robot. But the quality of that time comes into question--particularly as it concerns being able to combat the woman’s loneliness.

B.E.N. is an abbreviation for “Bionically Engineered Nursing.” And despite the amazing technology, there’s no substitute for the human touch to remedy a person’s isolation. Through this short, the Society of Saint-Vincent-De-Paul (SSVP), a charity network in France, makes the case for people to volunteer and spend time with those in need  of human interaction. SSVP has been fighting loneliness and isolation since its founding in 1833,

Ad agency CLM BBDO, Paris, came up with the concept for this short, titled “B.E.N.,” which was directed by David Wilson via Paris production house La Pac.  


Client Society of Saint-Vincent-De-Paul Agency CLM BBDO Matthieu Elkaim, creative director, BBDO Paris Charles Dessaux, art director; Emile Martin, copywriter; Julien Sanson, production director, BBDO Paris; Martine Ferey, post producer, BBDO Paris; Corentin Monot, strategic planning director; Ophelia Doria, strategic planner; Lauren Weber, communications director. Production La Pac David Wilson, director; Jérôme Denis, Anna Roudaut, executive producers; Antoine Ricard, 1st assistant director; Victor Seguin, DP. Editorial Roxane Huet Ferret and Emily Aubry, editors. Postproduction Mikros Fabrice Damolini, post producer; Laruent Creusot, Jao M’changama, Flame; Sebastien Mingam, Magalie Leonard, grading. Sound Production THE Raphaël Fruchard, sound producer.

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Feb. 18, 2018

For the fourth time in his illustrious career, Roger Deakins, ASC, BSC,...

Saturday, Feb. 17, 2018

The Weinstein Co. thought it had found a path to survival. A group of...

Saturday, Feb. 17, 2018

Friday's election-interference indictment brought by Robert Mueller, the U...

Friday, Feb. 16, 2018

A gold medal used to be the golden ticket for lucrative endorsements —...

Friday, Feb. 16, 2018

Zoic Studios teamed with BODEGA to demonstrate how Under Armour has helped...

Friday, Feb. 16, 2018

Mexico City-based production company KIDS has added Antonio Riestra, ASC...

Recent SPW Releases

Friday, Feb. 16, 2018

The Motion Picture Sound Editors (MPSE) today announces presenters for the...

Thursday, Feb. 15, 2018

For the first time, the annual Make-Up Artists & Hair Stylists Guild (...

Thursday, Feb. 15, 2018

The One Club for Creativity, global peace organization PartnersGlobal and...

Wednesday, Feb. 14, 2018

Dalet, a leading provider of solutions and services for broadcasters and...

Wednesday, Feb. 14, 2018

Rodeo FX was recognized with a win last night at the Visual Effects...