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The Best Work You May Never See: Smuggler's Randy Krallman Directs "Skyscraper" For Seamless, BBH NY

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Robert Goldrich
Tuesday, Sep. 20, 2016

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This TV spot for Seamless food delivery takes a sideways look at “Lunch atop a Skyscraper,” an iconic NYC photo. We see workers perched high atop Manhattan on a steel girder when a Seamless delivery man on a bicycle delivers one of the hard hats a gourmet lunch. The delivery man has to be careful but for a reason you don’t see coming.

Randy Krallman of Smuggler directed this “Skyscraper” piece for BBH New York.

Credits

Client Grubhub/Seamless Agency BBH NY Daniel Bonder, Dave Brown, creative directors; John Patroulis, creative chairman; Ari Weiss, chief creative officer; Taylor Marsh, Alexandra Sobiecki, Casey Schweikert, Liz Loudy, creatives; Bruno Borges, head of design; David Garcia, designer; Christina Carter, sr. producer; Rachel Freed, Leigh Ann Dykes, producers. Production Smuggler, Randy Krallman, director; Patrick Milling Smith, Brian Carmody, Sharon Jones, exec producers; Andrew Colon, head of production; Ian Blaine, line producer; Jeff Kim, DP. Editorial Cut+Run Robert Ryang, editor; Beau Dickson, assistant editor; Rana Martin, exec producer; Amy Lazarus, producer. VFX Method Studios, New York Steve Morris, Flame artist; Randie Swanberg, VFX supervisor; David Derwin, VFX supervising producer. (Toolbox: Flame, Nuke, Photoshop) Postproduction Company 3 Tom Poole, sr. colorist. Audio Heard City Cory Melious, mixer. Music/Sound Design Ring The Alarm

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