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The Best Work You May Never See: School of Thought, kaboom Team On Video Encouraging Foodies To Compost


Robert Goldrich
Monday, Aug. 15, 2016


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Agency School of Thought has teamed with kaboom productions to create a PSA that would motivate viewers to compost as a natural extension of a foodie passion. Part of a multi-platform campaign for The San Francisco Department of the Environment, the PSA is a stop-motion, original music video with a catchy song and a catchier goal: to get people, who love food, to love composting. 

Adam Karsten of kaboom directed the public service video.


Client San Francisco Department of the Environment Agency School of Thought Tom Geary, partner/creative director; Benjamin Bellayuto, associate creative director; Nick Comney, copywriter. Production kaboom productions Adam Karsten, director; Lauren Schwartz, founder/exec producer; Steve Sills, head of production; Frank Pichel, motion graphics. Music Music Orange; lyrics by Ben Bellayuto from School of Thought

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