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    The Best Work You May Never See: Ron Foth Advertising Takes Flight Into Dinosaur Age For Calif. Academy of Sciences

    By SHOOTUpdated:No Comments2350 Views

    Millions of years ago, pterosaurs ruled the skies. Neither birds nor dinosaurs, they were something all their own, and the largest creatures ever to fly. And now these winged wonders are back–soaring over San Francisco–in a new campaign for the California Academy of Sciences. Developed by Ron Foth Advertising in Columbus, Ohio, the campaign introduces the Academy’s new exhibit, Pterosaurs: Flight in the Age of Dinosaurs. The TV and online commercial spot features life-like pterosaurs flying over the Golden Gate Bridge, the San Francisco skyline, and the Academy itself in Golden Gate Park. The campaign’s digital, print and radio ads showcase rare fossils, and bring their prehistoric stories to life.

    Spot was directed by Ron Foth Jr. of Ron Foth Advertising, with animation from Copenhagen-based studio Ghost VFX. 

    Credits

    Client California Academy of Sciences, San Francisco Agency Ron Foth Advertising, Columbus, Ohio Ron Foth, Jr., creative director/director/copywriter; David Henthorne, creative director/copywriter; Megan Small, copywriter; Gene Roy, Mike Wilson, Nikki Murray, art directors; Martin Nowak, producer/editor; Lisa Bauer, producer; Doug Edwards, audio. Animation Ghost VFX, Copenhagen, Denmark.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Ghost VFXRon Foth Advertising



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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