In this spot titled “Get Closer” for the Columbus Zoo, a gruff grandpa accepts a gift from his young granddaughter. Turns out the present is a trip to the Columbus Zoo which leads to its underwater polar bear exhibit, the stars being three young cubs. Born to two different mothers at the Zoo, the cubs splash, swim, dive, frolic and bring youngster and granddad closer together.
Overall campaign was conceived by Ron Foth Advertising in Columbus, Ohio, with Ron Foth Jr. serving as director, copywriter and director.
Credits
Client Columbus Zoo and Aquarium Agency Ron Foth Advertising, Columbus, Ohio Ron Foth Jr., creative director, copywriter, director; David Henthorne, creative director, copywriter; Gene Roy, Mike Wilson, art directors; Martin Nowak producer/editor; Lisa Bauer, producer; Doug Edwards, audio.
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
