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The Best Work You May Never See: Ron Foth Advertising Brings Generations Together For Columbus Zoo


Robert Goldrich
Thursday, Jun. 29, 2017


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In this spot titled “Get Closer” for the Columbus Zoo, a gruff grandpa accepts a gift from his young granddaughter. Turns out the present is a trip to the Columbus Zoo which leads to its underwater polar bear exhibit, the stars being three young cubs. Born to two different mothers at the Zoo, the cubs splash, swim, dive, frolic and bring youngster and granddad closer together.

Overall campaign was conceived by Ron Foth Advertising in Columbus, Ohio, with Ron Foth Jr. serving as director, copywriter and director.


Client Columbus Zoo and Aquarium Agency Ron Foth Advertising, Columbus, Ohio Ron Foth Jr., creative director, copywriter, director; David Henthorne, creative director, copywriter; Gene Roy, Mike Wilson, art directors; Martin Nowak producer/editor; Lisa Bauer, producer; Doug Edwards, audio.

Category of ScreenWork: 


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