In this spot titled “Get Closer” for the Columbus Zoo, a gruff grandpa accepts a gift from his young granddaughter. Turns out the present is a trip to the Columbus Zoo which leads to its underwater polar bear exhibit, the stars being three young cubs. Born to two different mothers at the Zoo, the cubs splash, swim, dive, frolic and bring youngster and granddad closer together.
Overall campaign was conceived by Ron Foth Advertising in Columbus, Ohio, with Ron Foth Jr. serving as director, copywriter and director.
Credits
Client Columbus Zoo and Aquarium Agency Ron Foth Advertising, Columbus, Ohio Ron Foth Jr., creative director, copywriter, director; David Henthorne, creative director, copywriter; Gene Roy, Mike Wilson, art directors; Martin Nowak producer/editor; Lisa Bauer, producer; Doug Edwards, audio.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
