Wednesday, May 23, 2018
You are here:

The Best Work You May Never See: Purina Puppy Chow's "#PowerofPuppies"

By

Robert Goldrich
Tuesday, Mar. 29, 2016

2421 views

Log in or register now!

The uplifting power of puppies to make the day a little brighter is showcased in this video where pooches visit a preschool, a retirement home and a gym, bringing joy to kids, seniors and people getting a workout.

The video for Nestle Purina Petcare Company’s Puppy Chow was created and produced by Soul Pancake, the media company founded by actor Rainn Wilson to provide inspiring content. Soul Pancake worked with Reach Agency, a digital ad shop, on the “#PowerofPuppies” campaign.

For each view of the video on www.youtube.com/soulpancake through April 23, Puppy Chow will help feed shelter puppies in need by donating one pound of its Puppy Chow Natural formula--up to 500,000 pounds--to Rescue Bank, a group which distributes nutritious pet food to animal welfare non-profits throughout the U.S.

Golriz Lucina directed the video via Soul Pancake.

Credits

Client Nestle Purina Petcare Company/Purina Puppy Chow Digital Agency Reach Agency Creative/Production Soul Pancake Golriz Lucina, director; Hashem Selph, producer; Bayan Joonam, DP; Correy O’Neal, head of marketing; Tiffany Hutson, production coordinator; Jake Menache, Alan Dean, Katie Wise, Austin Nordell, Charome Kaocharoen, Abe Portillo, camera operators; Dijon Herron, Paolo Arriola, 1st ACs; Canon Brownell, 2nd AC. Music “Where We Dream” By Monako Davis

Genre: 
Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/66284/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/66284/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/66284/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/66284/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Recent SPW Releases

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Top