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The Best Work You May Never See: Purina Puppy Chow's "#PowerofPuppies"


Robert Goldrich
Tuesday, Mar. 29, 2016


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The uplifting power of puppies to make the day a little brighter is showcased in this video where pooches visit a preschool, a retirement home and a gym, bringing joy to kids, seniors and people getting a workout.

The video for Nestle Purina Petcare Company’s Puppy Chow was created and produced by Soul Pancake, the media company founded by actor Rainn Wilson to provide inspiring content. Soul Pancake worked with Reach Agency, a digital ad shop, on the “#PowerofPuppies” campaign.

For each view of the video on through April 23, Puppy Chow will help feed shelter puppies in need by donating one pound of its Puppy Chow Natural formula--up to 500,000 pounds--to Rescue Bank, a group which distributes nutritious pet food to animal welfare non-profits throughout the U.S.

Golriz Lucina directed the video via Soul Pancake.


Client Nestle Purina Petcare Company/Purina Puppy Chow Digital Agency Reach Agency Creative/Production Soul Pancake Golriz Lucina, director; Hashem Selph, producer; Bayan Joonam, DP; Correy O’Neal, head of marketing; Tiffany Hutson, production coordinator; Jake Menache, Alan Dean, Katie Wise, Austin Nordell, Charome Kaocharoen, Abe Portillo, camera operators; Dijon Herron, Paolo Arriola, 1st ACs; Canon Brownell, 2nd AC. Music “Where We Dream” By Monako Davis

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