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The Best Work You May Never See: One For The Boys' "The Difference"


Robert Goldrich
Wednesday, May. 18, 2016


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The consequences of ignoring symptoms and/or health concerns are underscored in this client-direct PSA for male cancer awareness charity One For The Boys directed by Sam Huntley of Iconoclast, London.

With a voiceover by Samuel L. Jackson, this piece titled “The Difference” shows how a negative outcome can be averted when men seek out support and medical expertise. More than 85,000 men die of cancer in the U.K. every year and one in four are not diagnosed until symptoms are advanced.


Client One For The Boys Production Iconoclast Sam Huntley, director; Anna Smith, exec produer; Luke Plaister, producer; Suzie Fownes, production assistant; Bailey Marks, first A.D.; James Blann, DP; Gillian O’Brien, production designer. Editorial Marshall Street Editors Patric Ryan, editor; Melissa Geczy, editor’s assistant; Katie Truelove, offline producer. Postproduction Gramercy Park Studios Ben Rogers, colorist; Kit Lawson, post producer. Audio Factory Phil Bolland, sound designer/mixer. Music SIREN Jon Clarke, composer; Sian Rogers, music producer/supervisor; Sean Atherton, music exec producer. Voiceover Samuel L. Jackson

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