Directing duo the Freise Brothers of Biscuit Filmworks teamed with ad agency RPA on this in-theater promo for the upcoming 16th annual Newport Beach Film Festival, which will start April 23 and run through April 30. Titled “Skeet Art,” the piece follows an eccentric, rifle-toting new-age punk and her butler/skeet puller through a field of high grass, where they pause to shoot a round of skeet. Clay pigeons have been replaced with homemade color bombs filled with brilliant powder, with which the sharp-shooting artist paints the sky in breathtaking fashion.
This new form of nontraditional “painting” is akin to the creativity of new, as yet undiscovered artists whose often unconventional work is on display at the Newport Beach Film Festival. “Skeet Art” is part of RPA’s “Know New Art” campaign promoting the Fest.
Credits
Client Newport Beach Film Festival Agency RPA Joe Baratelli, executive VP/chief creative officer; Pat Mendelson, sr. VP/group creative director; Scott McDonald, VP, creative director/art director; Andrea Drever, associate creative director/copywriter; Gary Paticoff, sr. VP, chief production officer; Selena Pizarro, VP/executive producer; Grace Wang, assistant producer. Production Biscuit Filmworks Freise Brothers, directors; Christian Evans, DP; Shawn Lacy, managing partner; Holly Vega, exec producer; Mercedes Allen Sarria, head of production; Thaddeus Herrick, producer. Editorial Cut+Run Lucas Eskin, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production. VFX Jogger David Parker, creative director. Music Track “Ophelia” written and performed by Ezza Rose, courtesy of Angry Mob Music. Post Company 3 Siggy Ferstl, sr. colorist; Rhubie Jovanov, exec producer; Matt Moran, sr. color producer. Title Design & Animation Laundry! PJ Richardson, creative director; Michael Bennett, exec producer; Kirsten Collabolletta, producer. Audio Post Lime Studios Dave Wagg, mixer; Adam Primack, assistant; Jessica Locke, Susie Boyajan, exec producers.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
