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The Best Work You May Never See: New Zealand Transportation Authority's "Emoticons"

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SHOOT Staff
Thursday, Oct. 17, 2013

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Todd Mueller and Kylie Matulick of Psyop directed this animation PSA designed to educate automobile, SUV and truck drivers about the effects they have on each other. Animated icons were created to follow and express the emotions of drivers as they commuted. Agency is Clemenger BBDO Wellington.

Credits

Production Company: Psyop Todd Mueller, Kylie Matulick, directors; Luisa Murray, exec producer; Drew Bourneuf, producer; Jesse Schlobohm, Anu Nagaraj, associate producer; Paul Kim, designer and texture; Hugh Keenan, storyboard artist; Brett Nicoletti, editor; Andrew Park, Niall Booker, matte painters; Kyle Cassidy, lead technical director/3D lead and texture; Diego Vazquez, lead Flame: Lane Jolly, lead desktop compositor; Don Kim, compositor; Dan Vislocky, Chris Meek, Bri Meyer, previz; Kevin Manning,Tommy Kernan, Larissa Docolas, modelers; Sean Kealey, Parz Rothlein, riggers; Dan Vislocky, Lindsey BUtterworth, animators; Erich Burchfield, lighter; Max Graenitz, Dylan Spears, 2d animators.

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