The Lab at Anonymous Content has created Unlock Life, the new brand platform for Lime, the electric scooter transportation company. The campaign–which sprung from a partnership between Lime and The Lab–includes short films such as this one, Carlos, which profiles an inner city lad whose life has been changed by the mobility he gains from Lime rental scooters. He can access all of L.A., connecting him with people from different walks of life as well as the realization that all of us, no matter our differences, have much in common.
Cara Stricker of Anonymous Content directed Carlos.
Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s diverse talent roster.
In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June.
Credits
Client Lime (scooter/micromobility transportation company) Creative The Lab at Anonymous Content Zac Ryder, Adam Groves, executive creative directors; Chase Hilton, Garrett Combes, lead creatives; Emma Starzacher, Eric Tu, executive producers; Cory Mulroney, co-producer; Caleb Kramer, strategist. Production Anonymous Content Cara Stricker, director; Eric Stern, managing director; Lori Stonebraker, exec producer; Bridgitte Pugh, producer; Ryan Marie Helfant, DP. Editorial Work Editorial Marlo Baird, exec producer; Brian Scharwath, producer; Margarida Lucas, editor; Josh Sasson, assistant editor. Color Moving Picture Company (MPC) Meghan Lang, exec producer; Susan Harris, Damian Winterbottom, producers; Ricky Gausis, colorist. VFX Moving Picture Company (MPC) Elexis Stearn, exec producer; Michael Heil, Michelle Watkins, producers; Benji Davison, lead Flame artist; Joshua Pena, Sean Anderson, Rob Ufer, Kathleen Kirkman, compositors. Audio Post Eleven Jordan Meltzer, mix/sound design; Andrew Smith, assistant mixer; Melissa Elston, exec producer; Imani Franklin, producer. Music Supervision Groove Garden Annie Pearlman, Melissa Chapman, music supervisors.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
