The Lab at Anonymous Content has created Unlock Life, the new brand platform for Lime, the electric scooter transportation company. The campaign–which sprung from a partnership between Lime and The Lab–includes short films such as this one, Carlos, which profiles an inner city lad whose life has been changed by the mobility he gains from Lime rental scooters. He can access all of L.A., connecting him with people from different walks of life as well as the realization that all of us, no matter our differences, have much in common.
Cara Stricker of Anonymous Content directed Carlos.
Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s diverse talent roster.
In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June.
