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The Best Work You May Never See: Katia Lewkowicz Directs #lamourlamour For Intermarché Supermarkets

By

Robert Goldrich
Wednesday, Mar. 15, 2017

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A young man, who’s at the supermarket buying assorted junk foods with his buddies, stops dead in his tracks at the checkout stand. He’s instantly smitten at the sight of the cashier tallying up his grocery bill.

This prompts him to not only become a regular customer so he can keep seeing the attractive lass, but also to buy healthier food to impress duly impress her--maybe even whip her up a home-cooked meal.

Katia Lewkowicz via production house Carnibird directed this long-form spot for Intermarché supermarkets via French agency Romance. The piece is shot like a Truffaut or Lelouch movie driven by the song “L’amour l’amour l’amour” by Marcel Moloudji.
 
 

Credits

Client Intermarche Agency Romance  Vincent Boursaud, Julien Bon, Gautier Fage, creative team; Alexandre Herve, executive creative director/copywriter; Romain Roux, strategic director; Sophie Megrous, TV producer. Production Carnibird Katia Lewkowicz, director. Postproduction Jerome Deplatiere  Sound Production THE

Category of ScreenWork: 

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