The Best Work You May Never See: Katia Lewkowicz Directs #lamourlamour For Intermarché Supermarkets
A young man, who’s at the supermarket buying assorted junk foods with his buddies, stops dead in his tracks at the checkout stand. He’s instantly smitten at the sight of the cashier tallying up his grocery bill.
This prompts him to not only become a regular customer so he can keep seeing the attractive lass, but also to buy healthier food to impress duly impress her--maybe even whip her up a home-cooked meal.
Katia Lewkowicz via production house Carnibird directed this long-form spot for Intermarché supermarkets via French agency Romance. The piece is shot like a Truffaut or Lelouch movie driven by the song “L’amour l’amour l’amour” by Marcel Moloudji.
Client Intermarche Agency Romance Vincent Boursaud, Julien Bon, Gautier Fage, creative team; Alexandre Herve, executive creative director/copywriter; Romain Roux, strategic director; Sophie Megrous, TV producer. Production Carnibird Katia Lewkowicz, director. Postproduction Jerome Deplatiere Sound Production THE