Sunday, January 21, 2018
You are here:

The Best Work You May Never See: Katia Lewkowicz Directs #lamourlamour For Intermarché Supermarkets

By

Robert Goldrich
Wednesday, Mar. 15, 2017

945 views

Log in or register now!

A young man, who’s at the supermarket buying assorted junk foods with his buddies, stops dead in his tracks at the checkout stand. He’s instantly smitten at the sight of the cashier tallying up his grocery bill.

This prompts him to not only become a regular customer so he can keep seeing the attractive lass, but also to buy healthier food to impress duly impress her--maybe even whip her up a home-cooked meal.

Katia Lewkowicz via production house Carnibird directed this long-form spot for Intermarché supermarkets via French agency Romance. The piece is shot like a Truffaut or Lelouch movie driven by the song “L’amour l’amour l’amour” by Marcel Moloudji.
 
 

Credits

Client Intermarche Agency Romance  Vincent Boursaud, Julien Bon, Gautier Fage, creative team; Alexandre Herve, executive creative director/copywriter; Romain Roux, strategic director; Sophie Megrous, TV producer. Production Carnibird Katia Lewkowicz, director. Postproduction Jerome Deplatiere  Sound Production THE

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/70920/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/70920/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/70920/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/70920/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jan. 21, 2018

"Jumanji: Welcome to the Jungle" outdid another weekend's worth of...

Sunday, Jan. 21, 2018

Guillermo del Toro’s fantastical romance The Shape of Water (Fox...

Friday, Jan. 19, 2018

The Producers Guild of America has ratified guidelines for combating...

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Friday, Jan. 19, 2018

Ben Wolan has become executive creative director at DDB San Francisco,...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...

Top