The Best Work You May Never See: Jurys Inn's "The Trolley" From Havas London
Havas London has unveiled its first work for hotel chain Jurys Inn, the centerpiece of which is a charming, surprisingly emotive film which follows the journey of a lonely luggage trolley on its mission to find happiness.
We witness the trolley’s melancholy sojourn as it rolls through a dimly lit and unwelcoming city in the rain, before its “light bulb moment”--when it sees a commercial for Jurys Inn. The soundtrack, up until now piano-led and somber, picks up in tempo with a buccaneering string section as the trolley dashes to its nearest Jurys Inn, where the hotel’s warm and welcoming offering is showcased. The film ends with the trolley--earlier seen shedding a tear--shivering with delight as it happily helps a young girl at reception. The lass places her bag on the trolley which will wheel it up to her family’s room.
Titled “The Trolley,” the film was directed by Big Red Button through Biscuit Filmworks.
Executive creative director Ben Mooge of Havas London said, “Jurys Inn is known for the its warm hospitality, whether you’re there on leisure, business...or if you’re a lonely trolley seeking a better hotel experience.”
Client Jurys Inn Agency Havas London Ben Mooge, executive creative director; Barney Packham, copywriter; Nick Wavish, copywriter/art director; Dan Bolton, art director; Gabrielle Flanagan, producer; Dominique Strouthos, assistant producer; Kristin Cowper, strategic director. Production Biscuit Filmworks Johnny Burns, Pier Van Tijn, aka Big Red Button, directors; Kwok Yau, exec producer; Davina Abrahams, producer. Postproduction The Playroom (offline) The Mill (online). Music Jonathan Goldstein, composer; Oscar Garvin, arranger. Audio Post Factory
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