The Newport Beach Film Festival has released its official 2018 marquee trailer “Quota: Who Made the Cut.” A sci-fi drama set in a dystopian future, the trailer–directed by Jillian Martin of Untitled.tv for agency Garage Team Mazda (GTM)–features two crystal miners who are pitted against each other to achieve their mining quota, and fulfill their contract. That’s the only way they’ll be able to return home. The question–like the one facing all film entrants to the Newport Beach Fest–is “who made the cut?”
The trailer will open the festival in Newport Beach, Calif., and screen before each of the 350 films on this year’s program. The festival runs April 26 through May 3.
Festival co-founder/director of marketing Todd Quartararo said he “gave the GTM free range on the creative. After considering eight ideas, GTM and Martin’s treatment for ‘Quota’ far surpassed our expectations.”
“The festival is renown for its highly-anticipated marquee trailers, which challenge and capture people’s imaginations,” said Quartararo. “We believe the quality of our branding should be equal to the exceptional production and creative values our filmmakers bring to the festival. We set the bar high. GTM and Untitled.tv have done us proud.”
Martin, along with GTM creative director Melissa Webber and DP Robert Dalsey were inspired to write the script, eventually whittling down a nine page treatment into the three minute piece.
Credits
Client Newport Beach Film Festival Agency Garage Team Mazda, Costa Mesa, Calif. Erich Funke, chief creative officer; Melissa Webber, SVP, creative director, writer; Zak Masaki, associate creative director, art director; Jason Tucker, writer; Jeff Perino, sr. producer. Production Untitled.tv Jillian Martin, director, writer; Jim Evans, exec producer; Larry Edwards, general manager/producer; Christophe Faubert, Denny Kennedy, producers; Geoff Campbell, head of production; Robert Dalsey, DP, writer; Peter Etzweiller, assistant director; Melissa Broker, art director; David Brinkley, camera operator; Jordan Evans, data manger; Jen Eagen, wardrobe; Elizabeth Meredith, wardrobe/makeup; Zack Edwards, efects; Collin Burgess, drone pilot; Joe Makouske, Jonathen Zambella Spencer McBride, Ben Corso, riggers. Editorial jumP Editorial Betsy Beale, exec producer; Thom Reimerink, Flame artist; Erwin Fraterman, editor; Michael Wolfe, Kristin Yawata, assistant editors. VFX Method Studios Emily Irvine, lead Flame artist; Louis Schachte, Flame artist; Julia Paskert, sr. producer; Norris Houk, art director; Orey Spear, motion graphics artist; Ananda Reavis, head of production; Cara Lehr, exec producer. Color Company 3 Stefan Sonnenfeld, Stephen Nakamura, sr. colorists; Ashley McKim, exec producer; Katie Andrews, sr. producer. Audio Juice Studios Scott Burns, mixer; Vanessa Carey, producer; Dawn Redmann, exec producer. Music/Sound Design Yessian Music Andy Grush, creative director/composer; Jeff Dittenber, Mike Baluha, sound designers; David Gold, exec producer; Katie Overcash, sr. producer; Lars Makie, music supervisor; Michael Yessian, head of production, partner; Brian Yessian, chief creative officer. Casting Face In The Crowd Casting Maryclaire Sweeters, casting director. Talent Nate Scholz, Aion Boyd, Carson Bruner
Idris Elba returns as ServiceNowโs brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled โConnecting Cornersโ in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove heโs not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project thatโs near and dear to his heart โ bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, โIn this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.โ