The Best Work You May Never See: HLA's Simon Ratigan Directs Red Cross' "Separated" For adam&eveDDB, London
We see the fear, anxiety and sorrow of parents who have lost their children for a few minutes in a mall or other public place. Then we’re asked to imagine how one lives with those feelings and torment for years in the aftermath of natural disasters or conflicts in war-torn regions.
The Red Cross helps to reunite three families a day who have been long separated in conflict-stricken areas or due to natural disasters.
Directed by Simon Ratigan of HLA for adam&eveDDB, London, this :90 titled “Separated” asks for support of the Red Cross in it family-uniting endeavors. The PSA debuts during the holiday season when families around the world look forward to festive reunions.
Client International Committee of the Red Cross Agency adam&eveDDB, London Ant Nelson, Mike Sutherland, executive creative directors; Jimena Seoane, producer. Production HLA, London Simon Ratigan, director; Mike Wells, producer; Bob Pendar-Hughes, DP. Editorial The Quarry Bruce Townend, editor. Postproduction The Mill Audio Wave Ben Tomlin
Recent SHOOT News Stories
Recent SPW Releases
Advertising production veteran David Verhoef has joined production and...
Agus Gonzalez-Lancharro, Owner and Creative Director of the original music...
New York Festivals International Advertising Awards® announced this year’s...
The Hollywood Professional Association (HPA ® ) opens its call for entries...
As part of the Eastman Kodak Company’s (NYSE: KODK) long-held commitment...