Sunday, June 24, 2018
You are here:

The Best Work You May Never See: Harvey Nichols’ “Sorry, I Spent It On Myself”

By

Robert Goldrich
Friday, Dec. 20, 2013

1759 views

Log in or register now!

James Rouse of Outsider (Rouse is handled in the U.S. by Station Film) directed this short which is a tongue-in-cheek 180-degree departure from the Xmas spirit, encouraging folks to be unreasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves at retailer Harvey Nichols. Towards that end, agency adam&eveDDB, London, conceived and designed a new Harvey Nichols gift collection consisting of a range of Ultra Low Net Worth presents such as neatly packaged paper clips, wooden toothpicks and a sink plug.

The film consists of vignettes in which people open their Ultra Low Net Worth presents as the gift givers enjoy the lavish gifts they bought themselves.

Credits
Client Harvey Nichols Agency adam&eveDDB, London. Ben Tollet, Emer Stamp, Ben Priest, executive creative directors; Daniel Fisher, copywriter; Richard Brim, art director; Jessica Lovell, planner; victoria Keenan, producer. Production Outsider, London. James Rouse, director Editorial Work, London Bill Smedley, editor Music “Silent Night” Siren@Factory Ltd., London: music production Siren Publishing Stuart Hancock, composer. Audio Factory Studios Post MPC
Genre: 
Style: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/53808/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/53808/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/53808/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/53808/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Jun. 23, 2018

Say this about TV creators in 2018 — they don't give up easily. Three...

Friday, Jun. 22, 2018

Procter & Gamble had a Grand time at the Cannes Film Lions competition...

Friday, Jun. 22, 2018

Creative brush strokes from Pablo Picasso and Leonardo da Vinci were...

Friday, Jun. 22, 2018

Sonia Malfa--who was selected for the Commercial Directors Diversity...

Friday, Jun. 22, 2018

DP Daisy Zhou has joined Innovative Artists for representation in...

Friday, Jun. 22, 2018

Barton F. Graf has hired Savanah Brihn as chief strategy officer and...

Recent SPW Releases

Friday, Jun. 22, 2018

The five international channels of China Global Television Network (CGTN...

Thursday, Jun. 21, 2018

NorthSouth Productions, the company behind the smash-hit comedy series...

Thursday, Jun. 21, 2018

Christina Rzewucki is a Texture and Look Development Artist at Rising Sun...

Thursday, Jun. 21, 2018

The Producers Guild of America (PGA) announced Saturday, January 19, 2019...

Thursday, Jun. 21, 2018

Director Aubrey Smyth, represented for commercial and brand assignments...

Top