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The Best Work You May Never See: Harvey Nichols’ “Sorry, I Spent It On Myself”


Robert Goldrich
Friday, Dec. 20, 2013


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James Rouse of Outsider (Rouse is handled in the U.S. by Station Film) directed this short which is a tongue-in-cheek 180-degree departure from the Xmas spirit, encouraging folks to be unreasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves at retailer Harvey Nichols. Towards that end, agency adam&eveDDB, London, conceived and designed a new Harvey Nichols gift collection consisting of a range of Ultra Low Net Worth presents such as neatly packaged paper clips, wooden toothpicks and a sink plug.

The film consists of vignettes in which people open their Ultra Low Net Worth presents as the gift givers enjoy the lavish gifts they bought themselves.

Client Harvey Nichols Agency adam&eveDDB, London. Ben Tollet, Emer Stamp, Ben Priest, executive creative directors; Daniel Fisher, copywriter; Richard Brim, art director; Jessica Lovell, planner; victoria Keenan, producer. Production Outsider, London. James Rouse, director Editorial Work, London Bill Smedley, editor Music “Silent Night” Siren@Factory Ltd., London: music production Siren Publishing Stuart Hancock, composer. Audio Factory Studios Post MPC
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