The winter sports market in China is one of the fastest growing in the world–over $126 billion by the 2022 Beijing Winter Olympics–with a target of over $160 billion by 2025. Ahead of the Winter Olympics, Tmall partnered with Fred & Farid Shanghai for the launch of the Tmall Winter Festival 2022 (the annual major shopping event dedicated to winter sports brands). The creative agency has developed a communication platform (including strategy, creative and in-house production) aimed to introduce winter sports to the Chinese market.
In this spot, we see assorted urban folks being called to the great white snowy wild for outdoors adventures. Alvynn Diagne directed this “Goodbye City, See You On Snow!” film created and produced by Fred & Farid Shanghai.
Credits
Client Tmall, Alibaba Group Agency Fred & Farid Shanghai Fred & Farid, chief creative officers; Feng Huang, executive creative director; Adrien Goris, creative director; Cao Wen, Yucy Wang, copywriters; Billy Liao, art director; Zoy Wang, designer; Charles Renard, Caroline Wei. producers; Karen Ge, Aaron Wang, brand strategists. Production Company Fred & Farid Shanghai Alvynn Diagne, director & editor; Charles Rendard, exec producer; Jason Fu, producer. Music Ker Sound
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
