This mixed media piece is part of a package of films–directed by Amar Chebib of creative and production studio Even/Odd–which showcases Zendesk’s Tech For Good program supporting nonprofit organizations with donated software and expertise, enabling these groups to increase efficiency and amplify impact.
In this spot, the spotlight is on nonprofit org Ameelio which connects families with incarcerated loved ones.
Zendesk gives its software to the selected nonprofits free of charge to help them accomplish their goals with ease. Through the initiative, these partners are better able to track volunteers and donations, release emergency response resources, and give clients personalized help.
Credits
Client Zendesk Scott Morris, SVP, global campaigns and integrated marketing; Erin Pinkley, VP, creative; Laura Shear, director, social impact communications; Sam Kind, tech for good manager; Ariana Blair, brand producer; Elyse Kanagaratnam, Olivia Kingsley, creative directors; Sam Bathe, associate creative director; Julia Oller, brand copywriter. Creative & Production Studio Even/Odd Amar Chebib, director & editor; Art Camp, animation; Malcolm Pullinger, Omid Fatemi, Rachel Serada Barth, producers; Ben Nabors, line producer; Valentina Clerici, production manager; Mohammad Gorjestani, Taylor Feltner, Cayce Cole, Ashley Rodholm, exec producers. Sound Design & Mix Oscar Vargas Color Sean Wells
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
