Wednesday, June 20, 2018
You are here:

The Best Work You May Never See: Droga5, Director Nadav Kander Show Personal Impact of "The Last da Vinci" For Christie's

By

Robert Goldrich
Sunday, Nov. 12, 2017

3898 views

Log in or register now!

Leonardo da Vinci’s legendary, rediscovered portrait of Christ masterpiece “Salvator Mundi,” aka “The Last da Vinci,” will headline Christie’s Post-War & Contemporary Art Evening Sale in New York on Wednesday, November 15.

Christie’s partnered with Droga5 to create a special project that would bring the world’s attention to the significance of what was happening--the sale of the last Leonardo da Vinci. “The Last da Vinci” was brought back into the public eye by sharing the emotional story of how the world responded to seeing this very private painting on public view.

In this video, rather than celebrate the image itself, Droga5 enlisted director Nadav Kander of Chelsea Pictures to turn the camera around and capture the emotion of those, including some familiar faces, who came to see it--in the most real and human way. The painting was placed on display and as the world looked on, Leonardo looked back. Kander and Droga5 showed exactly how breathtaking this work was by simply not showing it at all.

This moving online film is crafted from hidden camera footage that documents real emotional reactions of visitors and showed the impact this piece of art history has on us as we look upon it. 

Credits

Client Christie’s Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Laurie Howell, Toby Treyer-Evans, creative directors; Tom McQueen, sr. copywriter; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Jennifer Chen, sr. producer, film; Isabella Lebovitz, producer, film; Phillip Cheng, Kelly Appleton, Annie Vlosich, Carlos Valdivia, associate producers; Mike Ladman, music supervisor; Tasha Cronin, Justin  Durazzo, co-directors of interactive; Grace Wang, producer, interactive; Cliff Lewis, director of art production; George McQueen, sr. art director; Bianca Escobar, associate director, art production; Daniel Wagner, strategist; Colleen Leddy, head of communications strategy; Ben Nilsen, communications strategy director; Amy Avery, chief intelligence officer. Production Chelsea Pictures Nadav Kander, director; Adam Beckman, DP; Pat McGoldrick, exec producer; Jon Dino, producer. Editorial Cut+Run Gary Knight, editor; Natalie Kasling, assistant editor; Lauren Hertzberg, exec producer; Eytan Gutman, sr. producer; Marcia Wigley, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, exec producer. Conform Jogger Matt Dolven, Joseph Grasso, Flame; Yukio Lytle, exec producer. Music Max Richter, composer. Song: “On the Nature of Daylight” Audio Post Sonic Union David Papa, mixer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74042/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74042/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74042/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74042/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jun. 20, 2018

"Yellowstone" has everything a worthwhile Western should, including...

Wednesday, Jun. 20, 2018

The newsmagazine “60 Minutes” was not television’s most popular program...

Wednesday, Jun. 20, 2018

It's usually a bad sign when critics start questioning your film before it...

Tuesday, Jun. 19, 2018

Fox News Channel faces a growing backlash among Hollywood creators that...

Tuesday, Jun. 19, 2018

Natalie Portman and Jonathan Safran Foer hope they can change the world —...

Tuesday, Jun. 19, 2018

BBC America’s freshman thriller Killing Eve topped all shows, scoring five...

Recent SPW Releases

Tuesday, Jun. 19, 2018

Content creation studio BODEGA has added Los Angeles based animation...

Tuesday, Jun. 19, 2018

Red Giant has just released a brand new Trapcode Form 3 training series ,...

Tuesday, Jun. 19, 2018

Visual effects studio Mr. Wolf has opened a studio in Vancouver. The...

Tuesday, Jun. 19, 2018

EditShare® a technology leader in intelligent shared storage, QC and media...

Tuesday, Jun. 19, 2018

The Television Critics Association (TCA) announced today the nominees for...

Monday, Jun. 18, 2018

Danixa Diaz joins brand creative agency, Troika Media Group (OTC: MTWO) as...

Top