In lieu of its traditional holiday gift giving, Ditch Edit in Minneapolis opted to support a local school, Maxfield Elementary, through a program called Adopt-A-Classroom. The charity provides teachers with funding for their students. Many of these teachers spend their own money to buy supplies for their students. And while many teachers will continue to dip into their own pockets, Adopt-A-Classroom at least helps them in terms of providing some much needed resources. At Maxfield, many of the students are disadvantaged, with 95 percent of them living at or below the poverty level. Many of the students have experienced homelessness at one time or another.
This video produced by Ditch Edit introduces us to Maxfield Elementary and the Adopt-A-Classroom program.
Credits
Client Adopt-A-Classroom Production Maya Khaira, director; Leah Rogers, assistant director; Brody Howard, Eric Brusven, executive producers; Conor Lawrence, producer; Jules Ameel, DP; Martin Wheeler, 2nd camera; Stephen Maturen, photographer; Tanner Chergosky, camera PA; Eve Martin, PA. Audio PJ Mack Editorial Ditch Ben Thompson, editor; Leah Rogers, sr. post producer; Jennie Elkstrand, associate post producer. Music Grey Ghost Music Audio Mix Jack&Dorothy, Inc. Lighting & Grip Tasty Lighting. Camera Equipment Cinemechanics & Micah Kvidt Productions
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
