Wednesday, February 21, 2018
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The Best Work You May Never See: Dentsu Brazil, Bossa Nova Films, Santa Team On "An Unforgettable Visit" For Canon

By

Robert Goldrich
Monday, Dec. 4, 2017

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A visit from Santa Claus, particularly to kids in a hospital, is a thrilling experience. But this one was even more inspiring as these young cancer patients, almost all of whom are bald, were able to cut Santa’s hair, helping to make him bald just like them.

This real-life surprise came as Jose Salomao, who’s donned a Santa Claus costume for 11 years, visited Hospital ITACI, Institute of Childhood Cancer Treatment, connected to Children Institute of Hospital of Clinics from University of São Paulo’s Faculty of Medicine.

Capturing this stirring experience is Canon Brazil’s Xmas Film, An Unforgettable Visit, conceived by Dentsu Brazil and directed by Georgia Guerra-Peixe of Bossa Nova Films.

Credits

Client Canon Brazil Agency Dentsu Brazil Mario D’Andrea, president; Filipe Cuvero, creative VP; Christian Faria, head of art; Murilo Torezan, head of copy; Kojiro Tanoue, head of innovation; Raphael “PH” Almeida, art director; Marcelo Romko, copywriter; Flávia Spinelli, Daniel Iacobucci, Miguel Souza, strategy; Juliana D’Antino, Virginia Machado, producers. Production Bossa Nova Films Georgia Guerra-Peixe, director; Eduardo Tibirica, Moa Ramalho, exec producers; Merilyn Salvatierra, production coordinator; Valquiria Pacheco, postproduction coordinator. Audio Cabaret Andre Henrique, maestro; Guile Oliveira, musical production and sound effects; Gab Scatolin, mixing

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