The Best Work You May Never See: DDB NY Conjures Up "Dream" For Wildlife Conservation Film Festival
DDB New York conceived of this stop-motion animation video for the Wildlife Conservation Film Festival (WCFF), which has its upcoming centerpiece event, the film fest, running from Oct. 17-23 at the Marjorie S. Deane Little Theater in NYC.
Titled Dream, the short captures the plight of four animals suffering at the hands of humans. Set to a newly recorded version of the classic song “I Dreamed a Dream,” the emotional portrayal begins with animals in their natural habitats singing when their life was good. As the song shifts in tone, the animals continue to sing as their lives are threatened by man-made threats to their lives and environment. DDB worked with the animation production company Zombie Studio and music and sound partner Mophonics to bring this song to life.
The song features guest vocalists Natalie Bergman (as the rhino), Ryan Merchant (whale), Kenan O’Meara (pelican) and Tal Altman (seal).
WCFF is an organization that creates public awareness programs that inform, engage, and inspire audiences about the need for, and importance of global biodiversity protection. The pro-bono video for the organization will run online (WCFF.org), on WCFF social platforms (Facebook, Instagram, Twitter, YouTube, Vimeo), and at WCFF events before, during, and after the October festival, as well as through PR efforts.
Client Wildlife Conservation Film Festival (WCFF) Agency DDB New York Icaro Doria, chief creative officer; Thiago Carvalho, creative director; Bruno Oppido, head of art/creative director; Guilherme Racz, associate creative director/art director; Lucas Casao, associate creative director/copywriter; Ed Zazzera, head of production; Amanda Van Caneghem, sr. producer; Linda Bres, music/talent manager. Animation Zombie Studio Directed by Zombie Studio Natalia Gouvea, Paulo Garcia, exec producers. Music/Sound “I Dreamed A Dream” by Alain Boublil, Claude-Michel Schonberg, Jean-Marc Natel and Herbert Kretzmer. Music, Sound Design and Final Mix by Mophonics