The Best Work You May Never See: Credit Canada's "Get Out From Under"
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Robert Goldrich2044 views
This spot depicts people floundering underwater. They are sinking fast, reflecting how many are drowning in debt. A hand reaches down into the water to clasp another hand representing those in distress. Words appear on screen which read, “without making a profit or false promises, we’ve helped over 2 million people since 1966...We’ll help you get out from under.”
The helping hand is that of Credit Canada, a not-for-profit credit counseling agency.
Steve Gordon of Untitled Films, Toronto, directed for agency Reason Partners.
Client Credit Canada Agency Reason Partners Peter Holmes, creative director/CEO; Jeff Plowman, president/director of strategic planning; Jasmina Trafikowska, sr. digital director/art director. Production Untitled Films, Toronto. Steve Gordon, director; Peter Davis, exec producer; Tom Evelyn, line producer. Editorial Rooster Post Christina Humphries, editor. Music Ken & Igor Music.