After capital investments this year in both on-mountain attractions (new summer rides, winter chairlifts) and off- (new retail area and restaurants), POWDR Corp., owner of Copper Mountain, Frisco, Colo., wanted those improvements known. So from this sprung a campaign, agency TDA_Boulder's first work for the new client touting the fun and recreation available at Copper Mountain.
In this TV :30 titled “I! Miss You,” a video game avatar sheds a tear for his former teen gamer, Brad. The lad now prefers real snowboarding to joy-stick combat, leaving his avatar warrior playmate alone in full lament mode.
The :30 is airing on broadcast TV in Colorado, and on Outside TV and on the Tout network where its reach includes Colorado and some of the Midwest (Chicago to Austin).
Ben Perry of L.A. production house Hobnob directed “I! Miss You.”
Credits
Client Copper Mountain, Frisco, Colo. Agency TDA_Boulder, Boulder, Colo. Jonathan Schoenberg, executive creative director; Alex Rice, Jeremy Seibold, creative directors; Ande Eich, Zach Minard, art directors; Zola Owsley, copywriter; Sarah Sweeney, producer. Production Hobnob, Los Angeles Ben Perry, director; Dennis Di Salvo, Jonathon Ker, exec producers; Chris Crawford, line producer. Animation MakeFX, Kailua Kona, Hawaii Rusty Ippolito, animator; Daniele Auber, concept design. Editorial Cosmo Street, Santa Monica, Calif. John Bradley, editor; Shinya Saito, conform. Color Apache, Santa Monica Steve Rodriguez, colorist. Sound Thunk, Santa Monica Music APM Music, Hollywood. Motion Capture House of Moves, El Segundo, Calif.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
