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    The Best Work You May Never See: Copper Mountain’s “I! Miss You” From Agency TDA_Boulder

    By SHOOTUpdated:No Comments3181 Views

    After capital investments this year in both on-mountain attractions (new summer rides, winter chairlifts) and off- (new retail area and restaurants), POWDR Corp., owner of Copper Mountain, Frisco, Colo., wanted those improvements known. So from this sprung a campaign, agency TDA_Boulder's first work for the new client touting the fun and recreation available at Copper Mountain.

    In this TV :30 titled “I! Miss You,” a video game avatar sheds a tear for his former teen gamer, Brad. The lad now prefers real snowboarding to joy-stick combat, leaving his avatar warrior playmate alone in full lament mode.  

    The :30 is airing on broadcast TV in Colorado, and on Outside TV and on the Tout network where its reach includes Colorado and some of the Midwest (Chicago to Austin).

    Ben Perry of L.A. production house Hobnob directed “I! Miss You.”

    Credits

    Client Copper Mountain, Frisco, Colo. Agency TDA_Boulder, Boulder, Colo. Jonathan Schoenberg, executive creative director; Alex Rice, Jeremy Seibold, creative directors; Ande Eich, Zach Minard, art directors; Zola Owsley, copywriter; Sarah Sweeney, producer. Production Hobnob, Los Angeles Ben Perry, director; Dennis Di Salvo, Jonathon Ker, exec producers; Chris Crawford, line producer. Animation MakeFX, Kailua Kona, Hawaii Rusty Ippolito, animator; Daniele Auber, concept design. Editorial Cosmo Street, Santa Monica, Calif. John Bradley, editor; Shinya Saito, conform. Color Apache, Santa Monica Steve Rodriguez, colorist. Sound Thunk, Santa Monica Music APM Music, Hollywood. Motion Capture House of Moves, El Segundo, Calif.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Ben PerryHobnobTDA Boulder



    Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year

    Tuesday, January 21, 2025

    This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More

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