Tuesday, January 23, 2018
You are here:

The Best Work You May Never See; Côme Ferré Directs World of Tanks’ “Parking Lot” For Paris Agency Romance

By

Robert Goldrich
Tuesday, Jan. 9, 2018

590 views

Log in or register now!

There’s only one place to own a tank--in the video game World of Tanks. Owning a tank in real life isn’t much fun and a most inconvenient proposition. It’s tough to grocery shop in, it won’t fit in a car wash--and in this spot, just getting into a parking lot is fraught with problems.

Côme Ferré of Paris production house Wanda directed “Parking Lot” for ad agency Romance in Paris. This ad shows a guy trying to enter a parking lot with his tank--yielding frustratingly comedic results.

In another spot, also directed by Ferré, we see the high cost of filling up a tank’s gas tank. 

The campaign is part of a new creative push for World of Tanks, the flagship game of Wargaming, the online game developer and publisher in the free-to-play market. Romance is Wargaming’s agency for pan-European communication. These commercials are being show in the U.K., France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey.

 

Credits

Client Wargaming/World of Tanks Agency Romance, Paris Alexander Hervé, creative director; Victor Chevalier, copywriter; Sébastien Mertens, art director; Sophie Megrous, Valerie Raguenel, producers; Christophe Lichtenstein, Romain Roux, Stéphanie Leray, Niclas Andrieux, agency team. Production Wanda Côme Ferré, director; Claude Fayolle, DP. Audio THE

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74723/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74723/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74723/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74723/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jan. 23, 2018

The Academy Awards showered outsiders, on screen and off, with milestone-...

Tuesday, Jan. 23, 2018

Global creative agency Wieden+Kennedy has hired design veterans Nicole...

Tuesday, Jan. 23, 2018

Anderson Wright, a filmmaker who creates content for brands and global...

Tuesday, Jan. 23, 2018

Mary J. Blige is still getting used to the idea of being a double Oscar...

Tuesday, Jan. 23, 2018

Lisa Topol and Derek Barnes have been hired to serve as co-chief creative...

Tuesday, Jan. 23, 2018

British regulators said Tuesday that 21st Century Fox's takeover of London...

Recent SPW Releases

Tuesday, Jan. 23, 2018

Yard Dog has signed director Kelsey Larkin for exclusive representation in...

Tuesday, Jan. 23, 2018

Director Bram Van Riet says he feels like he’s home again. The director, a...

Tuesday, Jan. 23, 2018

Today’s announcement by the Academy Awards ® of the nominees for the 90 th...

Tuesday, Jan. 23, 2018

Mobius Awards has announced a shortlist of 18 nominees for Best of Show in...

Monday, Jan. 22, 2018

To meet increased demand from clients in the entertainment industry, Los...

Monday, Jan. 22, 2018

Black Spot and Universal Kids created a new winter wonderland anthem spot...

Top