Thursday, July 19, 2018
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The Best Work You May Never See; Côme Ferré Directs World of Tanks’ “Parking Lot” For Paris Agency Romance

By

Robert Goldrich
Tuesday, Jan. 9, 2018

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There’s only one place to own a tank--in the video game World of Tanks. Owning a tank in real life isn’t much fun and a most inconvenient proposition. It’s tough to grocery shop in, it won’t fit in a car wash--and in this spot, just getting into a parking lot is fraught with problems.

Côme Ferré of Paris production house Wanda directed “Parking Lot” for ad agency Romance in Paris. This ad shows a guy trying to enter a parking lot with his tank--yielding frustratingly comedic results.

In another spot, also directed by Ferré, we see the high cost of filling up a tank’s gas tank. 

The campaign is part of a new creative push for World of Tanks, the flagship game of Wargaming, the online game developer and publisher in the free-to-play market. Romance is Wargaming’s agency for pan-European communication. These commercials are being show in the U.K., France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey.

 

Credits

Client Wargaming/World of Tanks Agency Romance, Paris Alexander Hervé, creative director; Victor Chevalier, copywriter; Sébastien Mertens, art director; Sophie Megrous, Valerie Raguenel, producers; Christophe Lichtenstein, Romain Roux, Stéphanie Leray, Niclas Andrieux, agency team. Production Wanda Côme Ferré, director; Claude Fayolle, DP. Audio THE

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