Monday, January 22, 2018
You are here:

The Best Work You May Never See: Boone Oakley's Pharma Ad Spoof For Mellow Mushroom


Robert Goldrich
Friday, Sep. 9, 2016


Log in or register now!

This “Clinically Proven” campaign from agency Boone Oakley in Charlotte, NC, spoofs ubiquitous pharmaceutical industry commercials in order to promote pizza restaurant chain Mellow Mushroom.

Glen Owen of Boulevard Films, Charlotte, directed the spots which include a takeoff on formulaic advertising for certain masculinity-boosting drugs.

This :30 focuses on a flirtatious, middle-aged couple. “You never know when the moment will strike,” it begins. A dose of Mellow Mushroom is recommended, although “if you find yourself sitting in a Mellow Mushroom for more than four hours, you may want to go home and come back another day.” 


Client Mellow Mushroom Agency Boone Oakley, Charlotte, NC David Oakley, creative director; Eric Roch von Rochsburg, art director; Mary Gross, copywriter; Laura George, producer. Production Boulevard Films, Charlotte Glen Owen, director; Jordan McMonagle, DP; Billy Patete, exec producer; Angela Street, producer. Postproduction Wondersmith, Charlotte Chris Walldorf, editor; Joe Murray, producer; Clark Bierbaum, colorist. Audio Groundcrew Studios, Charlotte Ross Wissbaum, John Causby, engineers 

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jan. 21, 2018

The Western-inspired revenge tale “Three Billboards Outside Ebbing,...

Sunday, Jan. 21, 2018

"Jumanji: Welcome to the Jungle" outdid another weekend's worth of...

Sunday, Jan. 21, 2018

Guillermo del Toro’s fantastical romance The Shape of Water (Fox...

Friday, Jan. 19, 2018

The Producers Guild of America has ratified guidelines for combating...

Friday, Jan. 19, 2018

Dunkirk and The Greatest Showman won the Casting Society of America’s...

Friday, Jan. 19, 2018

Five feature films including “The Shape of Water” and “Call Me By Your...

Recent SPW Releases

Thursday, Jan. 18, 2018

Advertising agency Camp + King has appointed three executives to its...

Thursday, Jan. 18, 2018

Dan Waymack is a filmmaker and president of Waymack & Crew, a...

Thursday, Jan. 18, 2018

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Jan. 17, 2018

The Costume Designers Guild announced that Golden Globe award-winning...

Wednesday, Jan. 17, 2018

Pop culture icon Jonathan Goldsmith bending a spoon with his mind (“Bible...

Wednesday, Jan. 17, 2018

The American Society of Cinematographers (ASC) announces Oscar®-winner...