Friday, December 15, 2017
You are here:

The Best Work You May Never See: barrettSF's "Baby Anthem" For 1,000 Days

By

Robert Goldrich
Thursday, Aug. 18, 2016

1067 views

Log in or register now!

This online video is a key component of agency barrettSF’s first campaign for 1,000 Days, a non-profit organization dedicated to improving nutrition for children and expectant mothers. The narrative behind the creative comes from the infant’s POV, meaning we hear from babies advocating for babies. This “Baby Anthem” video combines humor with universally relatable baby moments to show that every infant deserves a fair, healthy start.
 
“One-third of the world’s population is malnourished,” commented Todd Eisner, creative director at barrettSF. “Unfortunately, one-year-olds have a hard time articulating that need. Our idea was to help them find the words.”

Clayton Worfolk directed and edited via Even Odd Films.

Credits

Client 1,000 Days Agency barrettSF Jamie Barrett, executive creative director; Todd Eisner, creative director; Conor Duignan, head of broadcast production. Production Even Odd Films Clayton Worfolk, director/editor; Tyler McPherron, DP; Malcolm Pullinger, exec producer; Kimi Milo, line producer.  Music The Music Playground Eric Hillebrecht, VP/creative director. Track: “The Sailor,” Bright Moments  Audio Post One Union Matt Zipkin, sound engineer. Postproduction Mission Film & Design Ayumi Ashley, colorist.

Category of ScreenWork: 
Media Type: 
Tags: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/68273/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/68273/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/68273/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/68273/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top