The Best Work You May Never See: Animation Studio J.J. Sedelmaier Casts A New Light On Hospice Care
Hospice care for those whose days are numbered hardly seems to be a suitable subject to be addressed via the animation discipline. But White Plains, NY studio J.J. Sedelmaier Inc.’s campaign for Regional Hospice and Palliative Care (RHPC), a two-year-old facility in Connecticut, shows how suitable animation can be to help jump start the conversation about the end of life.
The three-spot campaign includes this ad titled “Beep Beep” in which two hospice residents, Hector and Emily, from different generations enjoy a good day together.
Regional Hospice is not running the ads to fill its rooms. Its 12-suite state-of-the-art Center for Comfort Care & Healing is routinely filled to capacity with patients and their families. Through these ads, RHPC’s CEO Cynthia Roy most wanted to “take the taboo” out of the topic of dying. The spots, which will start running on TV at the end of the month and are already posted online, approach hospice care through familiar, engaging characters with warm, realistic, relatable, even humorous vignettes.
Client Regional Hospice & Palliative Care Production J.J. Sedelmaier Productions, Inc., White Plains, NY J.J. Sedelmaier, director; Andy Friz, animator; John Colquhoun, creative director/designer/artist; Marvin Waldman, creative director/writer/producer; Stephen Hersh, creative director/writer. Audio The Sound Distillery, NYC Glenn Navia, audio
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