This spot takes us into a company’s IT department where a worker is hovering above it all in a hammock made from Ethernet cables. His relaxed state underscores the virtues that can be found when you “Take a Break from the Expected,” the mantra of a campaign for the New York Lottery from agency McCann NY.
A fellow worker notes, however, that there’s an easier way to break from the mundane routine–playing a Scratch-Off Game which can bring a little boost to your day. Suspect was the VFX house on this commercial which is simply titled “IT Hammock.”
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, co-chief creative officers; Mat Bisher, Grant Smith, executive creative directors; Molly Wilkof, copywriter; Zoe Kessler, art director; Nathy Aviram, chief production officer; Chance Bassett, sr. integrated producer; Eric Johnson, executive music producer; Michael Ladman, music producer. Production Biscuit Filmworks Aaron Stoller, director. Editorial PS260 JJ Lask, editor. VFX Suspect Postproduction Company 3 Tim Masick, colorist. Music/Sound Design tonefarmer Audio Post Sonic Union Steve Rosen, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
