This spot takes us into a company’s IT department where a worker is hovering above it all in a hammock made from Ethernet cables. His relaxed state underscores the virtues that can be found when you “Take a Break from the Expected,” the mantra of a campaign for the New York Lottery from agency McCann NY.
A fellow worker notes, however, that there’s an easier way to break from the mundane routine–playing a Scratch-Off Game which can bring a little boost to your day. Suspect was the VFX house on this commercial which is simply titled “IT Hammock.”
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, co-chief creative officers; Mat Bisher, Grant Smith, executive creative directors; Molly Wilkof, copywriter; Zoe Kessler, art director; Nathy Aviram, chief production officer; Chance Bassett, sr. integrated producer; Eric Johnson, executive music producer; Michael Ladman, music producer. Production Biscuit Filmworks Aaron Stoller, director. Editorial PS260 JJ Lask, editor. VFX Suspect Postproduction Company 3 Tim Masick, colorist. Music/Sound Design tonefarmer Audio Post Sonic Union Steve Rosen, mixer.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
