Denver ad agency Cactus created this spot, “Mayhem Scratch,” for longtime client Colorado Lottery
With a nod in part to bowling-themed films such as The Big Lebowski and Kingpin, the new ad opens with contestants in a local bowling tournament learning that runner-up prize-winners go home with the new scratch-off games from the Colorado Lottery. Thus there’s a major incentive to tank as the bowlers do their best to fail–from throwing balls into the gutter, off the wall and even the ceiling, antics accompanied by deadpan play by play from sports commentators.
“By dropping Mayhem Scratch games into the middle of a bowling league championship, we were able to illustrate the allure of instant cash and create a little mayhem of our own,” said Cactus creative director Shea Tullos. “No bowlers were harmed during the filming of this commercial.”
Brendan Beachman directed via production company Content/s.
Credits
Client Colorado Lottery Agency Cactus, Denver, Colo. Norm Shearer, partner, chief creative officer; Brian Watson, VP, executive creative director; Shea Tullos, creative director; Will Patterson, sr. copywriter; Hailey Simon, sr. art director; Martha Douglas, sr. integrated producer. Production Company Content/s, Littleton, Colo. Brendan Beachman, director; Colin Arndt, DP; Leslie Allen, exec producer; Daniell Taff, line producer. Postproduction & Color 11 Dollar Bill, Boulder, Colo. Wayde Samuel, editor; Clark Jackson, colorist; Brittany Horwege, producer; Lisa Effres, exec producer. Audio Post Coupe Studios, Boulder, Colo. Greg McRae, sound engineer; Aaron Lasko, producer. Music Marmoset Music, Portland, Ore., licensing of “The Bowling Song” by Joe Montgomery
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
