Thursday, March 22, 2018
You are here:

Bensimon Byrne Saves The Snowy Driveways For Climate Change


Robert Goldrich
Tuesday, Jan. 10, 2017


Log in or register now!

For many years, people have heard about the dire predictions related to climate change, including rising sea levels, melting snowcaps, superstorms, forest fires, drought and famine. The magnitude of the problem and the enormity of what we need to do as individuals can be overwhelming. It’s also hard to comprehend on a personal and individual level what this means.

To make the impact more direct, individual and personal, Toronto agency Bensimon Byrne developed this campaign for the Government of Ontario’s Ministry of the Environment and Climate Change. For example, climate change can impair, if not eliminate, the lucrative business of clearing snow from driveways. Just ask the youngster entrepreneur and her even younger “employee” about what that means--she tell us directly, noting that she may even have to let go of her trusted shovel-wielding worker.

Each spot in this campaign brings a personal consequence of climate change to light. And everyone will be impacted, from kids to grandparents and everyone in between. That’s why the “Save the Everything” campaign reflects a very diverse range of target groups.

Peter Huang of Asymetric directed this package of spots, including “Save the Snowy Driveways.”


Client Government of Ontario, Ministry of the Environment and Climate Change Agency Bensimon Byrne David Rosenberg, Joseph Bonnici, creative directors; Chris Brown, art director; Matt Doran, writer; Michelle Pilling, Meghan Cheesbrough, producers; Celina Bussiere, strategist; Christian Edejer, project manager. Production Asymetric Peter Huang, director; Kris Bonnell, DP; Evan Landry, exec producer; Jason Aita, line producer. Postproduction/Offline Married to Giants Paul Skinner, editor. Postproduction/Online Wingman James Andrews, online artist. Postproduction/Color Alter Ego Connor Fisher, colorist. Audio TA2 Drew Frohmann, director; Dave Clarke, engineer.

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Mar. 22, 2018

A federal appeals court on Wednesday upheld a copyright infringement...

Thursday, Mar. 22, 2018

The Tribeca Film Festival will debut highly anticipated TV shows and...

Wednesday, Mar. 21, 2018

Breaking five days of silence, Facebook CEO Mark Zuckerberg apologized for...

Wednesday, Mar. 21, 2018

The National Academy of Television Arts & Sciences (NATAS) announced...

Wednesday, Mar. 21, 2018

Steven Soderbergh, who briefly retired from Hollywood after lamenting its...

Wednesday, Mar. 21, 2018

At the end of the monsters-versus-robots flick "Pacific Rim," a breach at...

Recent SPW Releases

Wednesday, Mar. 21, 2018

WASHINGTON, D.C.-- Neal Mohan, chief product officer for YouTube, will...

Wednesday, Mar. 21, 2018

Film Independent, the non-profit arts organization that produces the...

Wednesday, Mar. 21, 2018

House Energy and Commerce Committee Chairman Greg Walden (R-OR) will...

Wednesday, Mar. 21, 2018

Stephen Arnold Music , the World Leader in Sonic Branding, are engaging...

Wednesday, Mar. 21, 2018

How does an indie music video stand out in today’s content crazed media...

Tuesday, Mar. 20, 2018

Honorees for the 5th Annual Location Managers Guild International Awards (...