Told entirely through fake commercials, this short film titled Adman tells an unconventional love story that takes viewers on a heartfelt, funny ride–one spot at a time.
Written and directed by Ben Callner (an alum of SHOOT’s 2012 New Directors Showcase) and produced by his brother Adam Callner, Adman introduces us to our aspiring "adman" (aka Logan), his parents, and then we see him embark on his career, meet the love of his life, and experience the trials and tribulations that go with that–each chapter conveyed through commercials for such essentials as ice cream, chewing gum, double stuffed cookies, dog food, Australian tourism, stain remover and beer.
In real life, the Callner brothers over the years have worked with varied major brands including Volkswagen, Lenovo, Hanes, Motorola, Verizon and GEICO.
Production company on Adman was Raucous Content. The DP was Doug Chamberlain.
Credits
Production Raucous Content Ben Callner, writer/director; Adam Callner, producer; Ben Callner, Adam Callner, Steve Wi, Phyllis Koenig, Doug Chamberlain, Melissa Mapes, Ben Suenaga, executive producers; Doug Chamberlain, DP; Christian Stone, production designer; Lily Garcia, 1st AD; Graham Geraghty, 2nd AD; Heather Allison, costume designer. Editorial Ben Callner, Joe Kell, Alex Pirrone, Ben Suenaga, editors. Casting Alyson Horn, Maya Adrabi, Lindsay Bronson. Sound Ben Holst, sound designer/mixer. Color MPC NYC James Tillett, colorist. Postproduction Friendshop. Audio Post Tunewelders. Cast Ted Cannon, Jocelin Donahue, Judy Kain, Dar Dixon, Jarrod Crawford, Tim Karasawa, Josh Covitt, Erick Chavarria, Bill O’Neill, Sam Carson, Niko Posey, David Aaron, Paul Vinson, Michele Lainevool, Adam Nemet, Harrison Polo
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
