Willy Wonka’s Chocolate Factory has a new secret ingredient: workflows from ServiceNow, an enterprise tech company as introduced in this spot from BBDO San Francisco.
Although Wonka’s world from the mind of Roald Dahl is fantastical, the results thanks to the transformational power of ServiceNow workflows are very real indeed. They’ll simplify Wonka’s supply chains and IT management, and provide employee experiences for his magical, giant geese. This spot also introduces us to Wonka’s new CRO (chief reality officer) named Maxine, a workflow expert who is excited to be singlehandedly doubling Wonka’s C-suite.
Directed by Daniel Kleinman of production house Rattling Stick with visual effects from Framestore, this hero :60, part of a package of spots, centers on a Wonka character that rings true even in 2021.
Credits
Client ServiceNow Agency BBDO San Francisco Kate Catalinac, creative director/copywriter; Corinne Goode, creative director/art director; Patti Bott, Stephen Spesh Kay, executive producers. Partner The Roald Dahl Story Company Alice O’Brien, sr. partnerships manager; Clare Jones, campaign manager; Grace Tedstone, partnerships. Partner Warner Bros. Sara Berba, VP, global product & licensed advertising; Greg Bass, campaign manager. Production Rattling Stick Daniel Kleinman, director; Jeff Shupe, exec producer; Johnnie Frankel, producer; James Hatcher, line producer. Editorial Work Editorial Jono Griffith, Leah Turner, editors; Miles Watson, Sidney Williams, assistant editors; Marlo Baird, exec producer; Brian Scharwath, producer. Postproduction Framestore Alex Thomas, creative director; Pete King, exec producer; Carla Attansio, director of production; Jeff Atherton, producer; Christian Nielsen, CG supervisor; Diego Bonora, production coordinator; William Barltett, set supervisor; Beau Leon, colorist; Cosku Ozdemir, effects; Gabriela Ruch Salmeron, groom; Paul Chandler, concept; Alejandro Villabon, lead compositor; Sarah Marikar, Flame. Music SOUTH Music & Sound, Santa Monica, Calif. Jimmy Haun, Jon Darling, composers; Robin Holden, arranger; Dan Pritikin, Matt Drenik, creative directors; Ignacio Zas, producer; Ann Haugen, exec producer. Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica Rohan Young, engineer, Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
