Willy Wonka’s Chocolate Factory has a new secret ingredient: workflows from ServiceNow, an enterprise tech company as introduced in this spot from BBDO San Francisco.
Although Wonka’s world from the mind of Roald Dahl is fantastical, the results thanks to the transformational power of ServiceNow workflows are very real indeed. They’ll simplify Wonka’s supply chains and IT management, and provide employee experiences for his magical, giant geese. This spot also introduces us to Wonka’s new CRO (chief reality officer) named Maxine, a workflow expert who is excited to be singlehandedly doubling Wonka’s C-suite.
Directed by Daniel Kleinman of production house Rattling Stick with visual effects from Framestore, this hero :60, part of a package of spots, centers on a Wonka character that rings true even in 2021.
Credits
Client ServiceNow Agency BBDO San Francisco Kate Catalinac, creative director/copywriter; Corinne Goode, creative director/art director; Patti Bott, Stephen Spesh Kay, executive producers. Partner The Roald Dahl Story Company Alice O’Brien, sr. partnerships manager; Clare Jones, campaign manager; Grace Tedstone, partnerships. Partner Warner Bros. Sara Berba, VP, global product & licensed advertising; Greg Bass, campaign manager. Production Rattling Stick Daniel Kleinman, director; Jeff Shupe, exec producer; Johnnie Frankel, producer; James Hatcher, line producer. Editorial Work Editorial Jono Griffith, Leah Turner, editors; Miles Watson, Sidney Williams, assistant editors; Marlo Baird, exec producer; Brian Scharwath, producer. Postproduction Framestore Alex Thomas, creative director; Pete King, exec producer; Carla Attansio, director of production; Jeff Atherton, producer; Christian Nielsen, CG supervisor; Diego Bonora, production coordinator; William Barltett, set supervisor; Beau Leon, colorist; Cosku Ozdemir, effects; Gabriela Ruch Salmeron, groom; Paul Chandler, concept; Alejandro Villabon, lead compositor; Sarah Marikar, Flame. Music SOUTH Music & Sound, Santa Monica, Calif. Jimmy Haun, Jon Darling, composers; Robin Holden, arranger; Dan Pritikin, Matt Drenik, creative directors; Ignacio Zas, producer; Ann Haugen, exec producer. Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica Rohan Young, engineer, Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
