Willy Wonka’s Chocolate Factory has a new secret ingredient: workflows from ServiceNow, an enterprise tech company as introduced in this spot from BBDO San Francisco.
Although Wonka’s world from the mind of Roald Dahl is fantastical, the results thanks to the transformational power of ServiceNow workflows are very real indeed. They’ll simplify Wonka’s supply chains and IT management, and provide employee experiences for his magical, giant geese. This spot also introduces us to Wonka’s new CRO (chief reality officer) named Maxine, a workflow expert who is excited to be singlehandedly doubling Wonka’s C-suite.
Directed by Daniel Kleinman of production house Rattling Stick with visual effects from Framestore, this hero :60, part of a package of spots, centers on a Wonka character that rings true even in 2021.
Credits
Client ServiceNow Agency BBDO San Francisco Kate Catalinac, creative director/copywriter; Corinne Goode, creative director/art director; Patti Bott, Stephen Spesh Kay, executive producers. Partner The Roald Dahl Story Company Alice O’Brien, sr. partnerships manager; Clare Jones, campaign manager; Grace Tedstone, partnerships. Partner Warner Bros. Sara Berba, VP, global product & licensed advertising; Greg Bass, campaign manager. Production Rattling Stick Daniel Kleinman, director; Jeff Shupe, exec producer; Johnnie Frankel, producer; James Hatcher, line producer. Editorial Work Editorial Jono Griffith, Leah Turner, editors; Miles Watson, Sidney Williams, assistant editors; Marlo Baird, exec producer; Brian Scharwath, producer. Postproduction Framestore Alex Thomas, creative director; Pete King, exec producer; Carla Attansio, director of production; Jeff Atherton, producer; Christian Nielsen, CG supervisor; Diego Bonora, production coordinator; William Barltett, set supervisor; Beau Leon, colorist; Cosku Ozdemir, effects; Gabriela Ruch Salmeron, groom; Paul Chandler, concept; Alejandro Villabon, lead compositor; Sarah Marikar, Flame. Music SOUTH Music & Sound, Santa Monica, Calif. Jimmy Haun, Jon Darling, composers; Robin Holden, arranger; Dan Pritikin, Matt Drenik, creative directors; Ignacio Zas, producer; Ann Haugen, exec producer. Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica Rohan Young, engineer, Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
