Thursday, December 14, 2017
You are here:

BBDO NY Scratches SNICKERS' Itch With Online Video of OOH Interactive Experience

By

Robert Goldrich
Tuesday, Jun. 7, 2016

1562 views

Log in or register now!

Earlier this year, SNICKERS launched its Super Bowl 50 commercial which goes back to 1955 and features a hungry Marilyn Monroe on the set of the classic film The Seven Year Itch.
 
Now, in honor of what would have been Monroe’s 90th birthday, SNICKERS is launching an online video of an OOH interactive experience. The experience is an installation that displays a continuously animated image of Marilyn Monroe’s skirt blowing in the breeze, an iconic scene from the classic film. When a digital sensor detects someone staring, Marilyn turns into her hungry alter-ego, Willem Dafoe, who has some “hungry” words for the passerby.
 
The limited-time live installation took place in April in New York City.

Credits

Client SNICKERS Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Joey Henson, copywriter; Jimmy Morrissey, art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive broadcast producer; Neely Lisk, executive producer; Koji Yahagi, DP; Jeff Reagan, production assistant. Celebrity Talent & IP Rights Acquisition The Marketing Arm, Brad Sheehan Experiential Production Company Pearl Media Anthony Petrillo, exec producer; Daniel Odham, producer; Jennifer Ohs, creative technologist. Editorial/Post EG+ Renee Haar, director of postproduction; Amy Feldman, post producer; Tim Jansen, editor; Harry Nelson, assistant editor; John Cabrera, audio engineer.

Genre: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/67210/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/67210/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/67210/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/67210/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Thursday, Dec. 14, 2017

Cinematographers Masanobu Takayanagi, ASC, and Ben Davis, BSC, enjoy close...

Thursday, Dec. 14, 2017

Disney is buying a large part of the Murdoch family's 21st Century Fox for...

Thursday, Dec. 14, 2017

"The Post " is kind of like the Yankees of movies. A Steven Spielberg...

Wednesday, Dec. 13, 2017

This holiday season, there's all manner of conflict at your local movie...

Wednesday, Dec. 13, 2017

Interpublic Group has named Kristen Cavallo to serve as CEO of The Martin...

Recent SPW Releases

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Wednesday, Dec. 13, 2017

LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 5th Annual...

Wednesday, Dec. 13, 2017

National TeleConsultants (NTC), a leading media technology consulting,...

Wednesday, Dec. 13, 2017

The production partnership of CinemaStreet Pictures and director Ed Han...

Top