Tuesday, November 21, 2017
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BBDO NY, MJZ Director Steve Ayson Shine Heartwarming Beacon In Macy's "Lighthouse"


Robert Goldrich
Tuesday, Nov. 14, 2017


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Macy’s 2017 holiday advertising campaign kicks off with this two-minute anthem titled “Lighthouse” which tells the story of two children, and their families, being brought together by the perfect gift. 

This tug-at-the-heartstrings tale--which has the lad reaching out to a girl who recently lost her mother--was directed by Steve Ayson of MJZ for BBDO New York.

The two-minute piece is being shown online, while :60 and :30 versions will run both on TV and online.


Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Matt Brink, Adam Livesey, sr. creative directors; Ashley Henderson, executive producer; Rani Vaz, director of music. Production MJZ Steve Ayson, director; Germaine McMicking, DP; Emma Wilcockson, exec producer; Jeff MacDougall, line producer. Editorial Whitehouse Post Russell Icke, editor; Emma Platek, assistant editor; Caitlin Grady, exec producer; Pamela Heller, producer. Postproduction/VFX Blacksmith Daniel Morris, VFX supervisor, lead compositor; Charlotte Arnold, exec producer; Anu Nagaraj, producer; Margolit Steiner, Robert Bruce, Jay Lee, Jacob Slutsky, Ivan Zwarts, compositing; Tuna Unalan, 3D. Music Barking Owl Sound Barking Owl, music arrangement/supervision; Kelly Bayett, creative director/partner; KC Dossett, producer; Brian Canning, Ethan Walter, composers. Audio Post Sonic Union Steve Rosen, mixer.

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