Peter Thwaites of The Corner Shop directed this spot titled “Fun Ride” for American Family Insurance out of BBDO New York.
Part of the “Keep People Fearless” campaign–which carries the tagline “Insure Carefully. Dream Fearlessly”–this :30 shows us a grown man experiencing a joy ride with a lot of little kid in him. That’s because he’s now driving the car he dreamed about as a lad.
Client American Family Insurance Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, EVP, executive creative director; Tom Kraemer, sr. creative director; Jens Petter Waernes, creative director; Dan Blaney, SVP, group executive producer; Corie Rosenblatt, producer; Melissa Chester, executive music producer; Jessica Nugent, SVP, production services director. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Jessica Miller, head of production; Jay Shapiro, line producer/EP; Joost van Gelder, DP. Editorial Work Editorial Bill Smedley, editor; Chris Delarenal, producer; Chris O’Brien, Julian Laing, assistant editors. Post/VFX The Mill New York Gavin Wellsman, creative director; Heath Raymond, exec producer; Christina Yiallouris, producer; Ajit Menon, shoot supervisor/3D lead artist; Krissy Nordella, 2D lead artist & finish artist; Thomas Panayiotou, Eric Sibley, Roger Cerqua, 2D artists; Jonathan Lee, 3D artist; Anish Mohan, 2nd 3D lead artist; Michael Almodovar, Andre Vidal, finish artists; Crystal Samuel, matte painting; Jeff Lopez, Lalit Salunke, John Wilson, animation; Pablo Estrella You, Eric Xu, lighters; Quinn Thompson, model; Senthil Murugan Balasundaram, lead tracking; Sewang Kim, FX; Ryan Federman, rigging; Adam Scott, colorist; Gemma Parr, Logan Highlen, Brandon Philis, Carver Moore, color assist. (Toolkit: Flame, Nuke, Maya, Substance Painter, 3D Equalizer) Music “You Make My Dreams” by Daryl Hall & John Oates. Sound Design Brian Emrich Audio Post Sound Lounge Tom Jucarone, mixer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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