The new AT&T network campaign from BBDO demonstrates real-life situations where just okay is not good enough. It shows how settling for anything less than the best in critical moments can lead to some serious consequences–like in this spot, “Surgeon,” in which the doctor about to operate hardly inspires a patient’s confidence by being “just OK.”
Similarly, you can't settle for a "just OK" wireless network.
Martin Granger of Moxie Pictures directed the package of spots, including “Surgeon.”
Client AT&T Agency BBDO David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Ben Salas, associate creative director; Steven Nass, sr. copywriter; David Rolfe, director of integrated production; Julie Collins, group executive producer; Angela Narloch, executive producer; Briana Hemphill, jr. producer. Media Agency Hearts & Science Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Heidi Soltesz, line producer; Jodi Fisher, staff production supervisor; Barry Peterson, DP; Ken Averill, production designer; Jane Van Dyke, production manager; Dan Woodstra, production coordinator. Casting Grande/Morris & Ross Lacy Casting Ross Lacy, casting director, L.A.; David Morris, casting director, NY. Editorial Cabin Edit Chan Hatcher, editor; Carr Schilling, exec producer; Liz Lydecker, producer. VFX The Mill Anastasia Von Rahl, exec producer; Andrew Gilson, VFX producer. Graphic Design Brand New School Jackson Rogers, producer. Graphic Design LVLY Bryce Edwards, producer. Color Company 3 Siggy Ferstl, colorist. Music Beacon Street Studios Leslie DiLullo, executive producer/creative director; Andrew Feltenstein, composer. Sound Design & Mix Lime Studios Mark Meyuhas, engineer; Susie Boyajan, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
