Luxury jewelry brand David Yurman rolls out its 2021 holiday campaign, “Magical Menagerie,” a continuation of the company’s yearlong “My New York” theme. This holiday spot celebrates artistic creativity and the beauty of a gift while highlighting New York City’s iconic Central Park. On a winter’s night, Central Park is transformed into an enchanted landscape where snowflakes turn into jeweled treasures, and the spirit of the season breathes life and playfulness into the park’s beloved animal statues.
Created as a gift to all New Yorkers and visitors from around the globe, Central Park is the ultimate collaboration between man and nature. In what the park’s co-designer Calvert Vaux called “the center of this center” stands the Bethesda Terrace and the Angel of the Waters sculpture. These icons of Central Park are both featured in David Yurman’s holiday film, which serves as the cornerstone of the campaign’s creative expression and is produced in partnership with creative studio, The-Artery, with Lauren Indovina serving as director/designer. In 2020, the David Yurman holiday campaign video, “Star Dreaming”–also created with The-Artery–received a Telly Award for excellence in video production.
Credits
Client David Yurman Production/VFX The-Artery, New York Lauren Indovina, director/designer; Emily Branham, producer; Lorne Kwechansky, CG lighting/rendering & compositing. Joe Grundfast, CG modeling & animation; Dave Stewart, CG lead; Mike Huang, CG particles/VFX; Noemi Milan, Caskal, Houdini–particle sims & environment; Edward Grad, matte painting; Michael Elliott, editor; Colin Senner, previz/modeling; Adam Carboni, stills reference photography; Ben Chan, storyboards; Manu Gaulot, Nuke comp.; Jeff Soo, Nuke, Flame conform; Aarif Attarwala, Flame conform/compositor; John Budion, John Shafto, Flame compositors; Deborah Sullivan, exec producer; Vico Sharabani, founder/CCO. (Toolbox: Photoshop, Houdini, 3DS, Flame, Nuke, Resolve, z-brush, Redshift) Music Amber Music
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
